Lawrence Recruitment
Head of Brand
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⭐️ Head of Brand
📍 London (Hybrid 3x pw)
💰 £75,000 to £85,000 + Perks
Our client is the market leader within their category; ‘Functional Wellness’. They’re listed in every single major Grocer, think: (Tesco / JS / Waitrose / Morrisons / Asda / Coop / Ocado). They are profitable and one of the fastest growing most successful brands in FMCG with a rapidly expanding team and a fantastic culture. They are looking for an exceptional Head of Brand to own how the brand looks, speaks and shows up everywhere. This is a brilliant opportunity for a creatively-led brand marketer to take an already successful challenger brand and help turn it into a truly iconic consumer brand. 🚀
Role & Responsibilities: 📋
🌎 Own the Brand World & Creative Direction
Own the brand identity, tone of voice, visual world and creative direction, translating the new brand platform consistently across every consumer touchpoint.
🎨 Lead Creative Development
Take ideas from brief through to execution, leading creative agencies and working directly with photographers, videographers, designers and other creative partners.
📺 Bring Major Campaigns to Life
Lead the creative development of integrated campaigns across VOD, OOH, Meta, social, retail, e-commerce and experiential, ensuring the idea works brilliantly channel by channel.
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📱 Drive Content & Brand Storytelling
Shape how the brand tells compelling stories through social, video and content, creating a distinctive personality that connects with consumers and builds cultural relevance.
🤝 Lead Agency & Creative Partners
Own key creative agency relationships from briefing and concept development through to production, feedback and final delivery.
📈 Turn Insight into Better Creative
Work closely with the wider marketing team, using campaign performance, consumer behaviour and brand health insights to continuously evolve creative and storytelling.
💰 Own Significant Brand Investment
Manage substantial budgets across creative production, brand activation, sampling and PR, ensuring investment delivers both exceptional creative and commercial impact.
👥 Build & Lead the Brand Team
Lead and develop an in-house team spanning Design and Content & Social.
What’s on Offer? 🤝
- Salary: £75,000 to £85,000
- Private Healthcare
- 5% Pension Contribution
- Remote Working Scheme
- 25 Days Holiday + Bank Holiday
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Do you have the following to apply? ✅
- Brand Leadership: Strong brand marketing experience within FMCG, consumer, wellness or lifestyle.
- Creative Direction: Able to go beyond brand management and genuinely shape brand strategy, creative direction and storytelling.
- Campaign Experience: Proven experience developing integrated consumer campaigns across multiple channels, from initial concept through to execution.
- Agency Management: Confident briefing and challenging creative agencies and managing photographers, videographers and production partners.
- Creative Judgement: An exceptional eye for design, content and brand aesthetics with the ability to recognise and elevate great creative.
- Team Leadership: Experience managing and developing creative/brand teams and getting the best from different personalities and disciplines.
Due to the high volume of applications received we are unable to respond to everyone directly. If you are not contacted within 10 working days, you have unfortunately not been shortlisted.
Lawrence Recruitment is acting as an employment agency on behalf of our client.
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