Antler
Head of Brand Marketing
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The Opportunity
ATR brands is a multi-brand travel lifestyle group built around three distinct travel brands, each with its own world, positioning, customer and design identity.
Antler, the heritage British travel brand founded in 1914. Nere, Australia's #1 travel brand, born from the Sydney coast and built for movement. Paravel, the luxury American travel brand setting the standard for considered, sustainable design.
Three brands. One ambition: to create a unique house of travel lifestyle brands.
We are looking for a Head of Brand Marketing to lead the integrated, 360 brand campaigns across the portfolio of brands — protecting what makes each brand unique while unlocking the scale, rigour and creative ambition that comes from operating as a house of brands. This is a senior role reporting into the Global Marketing & Communications Director, based at our London HQ managing a high performing marketing, PR & social team that operates at speed, with confidence and clarity.
You will own the integrated marketing engine across Antler, Nere and Paravel — translating brand strategy into campaigns that move culture, build desire and deliver commercial growth. You will lead the always-on activity and the seasonal campaigns and NPD across PR, social, ambassadors & community activations, partnerships, brand collaborations, retail and global storytelling moments.
You will work in-partnership with the Head of departments across creative, product, paid media and e-commerce, and will be accountable for ensuring our brands show up creatively consistently, and commercially across every channel and every market.
About You
You are a senior brand marketing leader with a strong creative instinct and an equally sharp commercial edge. You are as credible in a creative review as you are in an executive-level meeting. You have built and led high-performing, multi-disciplinary teams and know how to get the best out of agencies, internal partners and talent at every level. You thrive in complexity — holding multiple distinct brand worlds in your head at once — and you bring the clarity, ambition and rigour to translate that complexity into campaigns that move culture and deliver growth.
Requirements
Day-to-Day Responsibilities
We are fast-paced and entrepreneurial, a lean team with big ambitions. These are the things that will be at the core of your role day-to-day.
Brand Strategy & Campaign Leadership
- Lead and execute integrated 360 brand strategy across Antler, Nere and Paravel — spanning brand, owned, earned and experiential
- Build the annual marketing calendars across the portfolio, balancing always-on brand-building with launches, collaborations and seasonal moments
- Protect the distinct creative worlds of each brand while building a shared framework for design, quality and measurement across the house
- Own campaign & partnership briefs, creative reviews and go-to-market planning end-to-end — from insight and proposition through to channel mix, media plan and post-campaign review and reporting, followed by constructive post-campaign wash-ups
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Team & Agency Leadership
- Build and lead a high-performing team across PR, events, partnerships, copywriting, social, community and ambassadors who work across the three brands, hiring, coaching and developing talent in the London HQ
- Partner with key stakeholders on global agencies (PR, production, paid media) and lead on possible QBR processes, scopes and performance
- Collaborate seamlessly with Creative, Product, Retail, Digital, E-commerce and CRM to ensure every campaign lands consistently across every touchpoint
Performance & Commercial Accountability
- Measure campaign performance against brand health, engagement and commercial KPIs — and translate the numbers into the next round of campaigns
- Manage the marketing budget to ensure we are in budget and on track
- Leverage the tech stack & data platforms to make brand-first decisions powered by analytical and data points to drive both brand and commercial/profitable growth
- Champion a culture of energy, ambition and rigour — driving brand-led growth as the engine of long-term commercial value
What Success Looks Like In This Role
In your first 3 months, you will have:
- Established a clear view of the three brands, their audiences, competitive positions and current marketing programmes
- Built strong working relationships across the team, the leadership team and key agency partners
- Owned your first campaign briefs end-to-end, demonstrating your creative instinct and commercial rigour from day one
By 6 months, you will be:
- Running the integrated marketing calendar across all three brands with confidence and clarity
- Driving measurable performance improvements in brand health, engagement and commercial KPIs
- Building and developing the team, with clear expectations, coaching conversations and talent plans in place
In the longer term, success looks like:
- A house of brands that shows up creatively consistently — and commercially — across every channel and every market
- A high-performing, motivated team that operates with energy, ambition and rigour
- Campaign performance that is tracked, reported and fed back into the next round of planning with intelligence and discipline
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The Requirements
It's all about compatibility. These are the things you'll need to thrive in this role.
- 10+ years' brand marketing experience, with at least 4 years leading integrated campaigns at a senior level in premium, luxury or lifestyle categories
- Proven track record of building and running 360 campaigns that have moved both brand metrics and commercial performance
- Multi-brand or house-of-brands experience — comfortable holding multiple, distinct brand worlds in your head at once
- Strong creative instinct paired with sharp commercial judgement; equally credible in a creative review and a board meeting
- Experienced leader of teams and agencies, with a track record of developing talent
- International outlook — has launched campaigns across UK, US, Australia or comparable markets
- Deeply collaborative, calm under pressure, and at home in a fast-moving, design-led environment
- Confident and experienced in using AI (Claude, ChatGPT, Gemini etc) across channels and platforms — enabling efficiencies in own work and team's workload
Nice to Have
- Travel, fashion, lifestyle, hospitality or DTC premium category background
- Experience working across UK, US and Australian markets simultaneously
The Brands You'll Lead
Antler
- Born in Britain in 1914. A heritage travel brand reimagined for the modern traveller, with a distinctive design language, considered materials and a deep archive.
Nere
- Australia's #1 travel brand. Born on the Sydney coast, built for movement, and loved for its optimism, colour-led design and irreverent point of view.
Paravel
- The luxury American travel brand. The benchmark for elevated, sustainable travel essentials — founded in New York for a global, discerning customer.
Benefits
The Perks
Aside from the role, the people and our big ambitions, here are some of the other things that make Antler a great place to work.
- Lifestyle: 33 days paid leave inclusive of Bank Holidays
- Health: Health cash plan provided by Medicash
- Wealth: Pension + pension advice, life insurance and discretionary company bonus
- Family: Enhanced family leave for both primary and secondary careers
- Benefits: Antler allowance and discount, Charlie HR perks, local discounts and cashback on various high street brands
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