Joma Jewellery and Katie Loxton
Head of Brand Marketing
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Head of Brand Marketing
We have an exciting opportunity to join us as Head of Brand Marketing, where you’ll play a pivotal role in defining the future direction of our two distinct global brands, Katie Loxton and Joma Jewellery (also known as A Littles & Co. in the US). Reporting to the Creative Director, you’ll own the long-term Brand Strategy & Marketing Roadmap across both brands, translating customer insight, product strategies and business priorities into clear, integrated marketing strategies that strengthen brand equity, accelerate customer acquisition, grow loyalty and deliver measurable commercial growth.
Working closely with Product, Merchandising and Commercial teams, you’ll shape the annual and seasonal brand roadmap, bringing together key product launches, commercial moments, partnerships, influencer programmes, PR activity, retail activations and customer initiatives to support our wider business objectives. You’ll ensure every initiative has a clear target audience, customer proposition, commercial objective, investment rationale and measurable outcomes, with every channel working together behind one aligned brand strategy.
You will make an impact through championing the voice of the customer across the business, using customer insight, market trends, competitor analysis and commercial performance to identify growth opportunities, shape future marketing priorities and influence product, brand and business decisions. You’ll lead our Brand Managers, Social Media team and external PR partners, setting the strategic direction for customer-first marketing, social growth, PR, influencer and partnership strategies that build awareness, strengthen brand desirability and drive measurable business growth.
You’ll also own the strategic briefing process, creating clarity across Brand Marketing, Creative and Content to ensure every brief is rooted in a clear commercial opportunity, customer insight, target audience, proposition, objectives, key messages, customer journey, channel strategy, budget and KPIs. While Brand Marketing defines the strategic direction and desired business outcomes, you’ll work closely with Creative and Content to bring these strategies to life through compelling concepts, storytelling and execution.
A key part of your role will be establishing robust measurement frameworks across all brand activity, continually evaluating brand awareness, customer acquisition, engagement, PR impact, influencer performance, community growth and return on marketing investment. You’ll use these insights to optimise future strategy and ensure every marketing investment contributes to measurable brand and commercial growth.
If you are an ambitious, commercially driven brand leader with exceptional brand instinct, a passion for customer insight and a proven track record of scaling premium consumer brands, this may be the perfect opportunity for you. You’ll be a strategic thinker who thrives in a fast-paced environment, brings clarity to complex challenges and is confident influencing cross-functional teams to deliver ambitious commercial results.
This role is Monday to Friday, 9am–5pm. You'll enjoy the exciting buzz of our stunning Head Office in Banbury, Oxfordshire, spending an average of three days a week with the team, alongside the flexibility to work from home for the remaining days.
BEHIND THE BRANDS
We’re a family-run, entrepreneurial company with an exciting pace of life and a bright and friendly team. We are passionate about creating stunning products with a personal touch and innovating our business behind the scenes. We value creativity, collaboration and integrity.
HOW YOU'LL CONTRIBUTE
Brand Strategy & Commercial Growth
- Defining and leading the long-term Brand Strategy & Marketing Roadmap across both brands, aligning marketing priorities with business objectives and future growth opportunities.
- Evolving each brand’s positioning, customer proposition and audience strategy, ensuring Katie Loxton and Joma Jewellery remain relevant, differentiated and commercially competitive.
- Championing the voice of the customer across the business, translating customer insight, market intelligence, cultural trends and competitor analysis into brand strategy and commercial opportunities.
- Partnering with Digital Marketing to support customer segmentation and audience growth strategies that drive acquisition, increase customer lifetime value and strengthen retention.
- Translating product strategy, trading priorities and commercial objectives into integrated marketing strategies that maximise business performance.
- Balancing long-term brand building with short-term commercial performance, ensuring investment delivers measurable impact while strengthening brand equity.
- Challenging the status quo and identifying emerging consumer behaviours, marketing innovation and new opportunities that keep our brands culturally relevant and category-leading.
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Go-to-Market Strategy & Brand Planning
- Owning the annual and seasonal Brand Strategy & Marketing Roadmap, defining key launches, trading moments, partnerships, PR activity, retail activations and customer initiatives.
- Developing integrated go-to-market strategies that align Product, Merchandising, Creative, Digital Marketing, Ecommerce, Retail and Wholesale behind one shared vision.
- Ensuring every marketing initiative starts with a clearly defined customer opportunity, target audience, proposition, objectives, investment rationale, KPIs and measures of success.
- Prioritising marketing investment against the highest commercial opportunities, continually refining plans through customer insight, trading performance and market trends.
Social Growth, Community & Brand Influence
- Defining and leading the long-term organic social strategy across both brands, setting ambitious objectives for audience growth, engagement, advocacy and commercial contribution.
- Developing a social ecosystem that creates daily relevance for our customers through education, inspiration, entertainment and community, making our brands destinations customers actively choose to engage with beyond product launches.
- Defining the role of each social platform within the customer journey, ensuring content, community and creators work together to build awareness, consideration, advocacy and conversion.
- Delivering innovative approaches to community building, creator collaborations, ambassador programmes and user-generated content that strengthen brand relevance and customer loyalty.
- Fostering a culture of continuous testing, learning and innovation, keeping us ahead of emerging platform trends, customer behaviours and evolving social formats.
PR, Influencer & Brand Partnerships
- Defining and leading the long-term PR, influencer and partnership strategy across both brands.
- Leading and developing Brand Managers and external PR partners to deliver integrated programmes aligned to business priorities.
- Developing best-in-class influencer programmes that balance awareness, advocacy and commercial performance through long-term creator relationships.
- Identifying strategic partnerships that strengthen premium positioning, unlock new audiences and create meaningful cultural relevance.
- Establishing clear measurement frameworks across PR, influencer and partnership activity, evaluating awareness, earned media, customer acquisition, engagement and commercial return to inform future investment.
Leadership, Collaboration & Strategic Direction
- Leading, coaching and inspiring Brand Managers, the Social Media team and external PR partners, building a culture of accountability, strategic thinking, innovation and continuous improvement.
- Establishing and leading the strategic briefing framework across the business, ensuring every channel brief aligns to the wider strategic brief with clearly defined customer insight, target audience, brand proposition, commercial opportunity, objectives, key messages and measures of success.
- Working collaboratively with the Head of Digital Marketing to ensure paid media, CRM, Ecommerce and lifecycle marketing amplify the agreed strategy, maximise commercial performance and deliver a seamless customer journey.
- Fostering strong cross-functional collaboration, ensuring Product, Merchandising, Creative, Digital, Ecommerce, Retail and Sales are aligned behind one integrated brand strategy.
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Performance, Insight & Continuous Growth
- Owning the Brand Marketing measurement framework, defining how success is measured across all brand activity.
- Establishing clear KPIs across brand awareness, customer acquisition, engagement, community growth, PR impact, influencer performance, partnership ROI and overall brand health.
- Using customer insight, analytics and commercial performance to continually optimise marketing investment, audience strategy and future priorities.
- Leading structured test-and-learn programmes across audiences, messaging, partnerships and marketing initiatives to improve effectiveness over time.
- Monitoring brand health metrics including awareness, consideration, preference, advocacy and loyalty, ensuring brand equity grows alongside commercial performance.
- Championing a culture of commercial accountability, ensuring every initiative has a clearly defined objective, measurable outcome and return on investment.
THE TALENT YOU'LL BRING
- Strong experience leading brand strategy and marketing within a consumer-facing, commercially driven business.
- A natural ability to combine strong commercial thinking with an instinct for brand, style and storytelling.
- Strong understanding of customer insight, cultural trends, market intelligence and commercial performance, using these to spot opportunities and shape strategic direction.
- Experience building and delivering integrated marketing strategies that connect brand, product, content, social, PR, influencer, partnerships and commercial priorities.
- A commercial mindset that balances long-term brand building with short-term performance, knowing when to protect brand equity and when to push for growth.
- Experience leading and developing high-performing teams, creating clarity, accountability and an environment where people feel empowered to do their best work.
- Confidence working across a business, bringing teams together around a shared vision and turning strategic thinking into clear, actionable plans.
- Strong commercial and analytical thinking, with a clear understanding of marketing KPIs, performance measurement and return on investment.
- A deep understanding of customers, culture and consumer behaviour, with the curiosity to keep learning and spotting what’s next.
- A willingness to challenge the status quo, bringing fresh ideas, new perspectives and different approaches to keep our brands relevant and ahead.
- The ability to thrive in a fast-paced, entrepreneurial environment, with the energy and resilience to turn ambitious ideas into meaningful commercial results.
- A shared passion for creating beautiful, thoughtful brands that customers want to be part of, and products they genuinely love.
PERFECTLY PACKAGED
- A competitive salary depending on experience
- 33 days holiday including bank holidays rising to 35 with length of service
- A broad benefits package including our staff favourite – a very generous staff discount across both our brands. See all of our benefits on our careers portal
- Opportunities to make an impact as well as learn and develop further
- An innovative and friendly workplace with a team we’re proud to be part of. Find out more about us and our culture on our careers portal
Joma Jewellery was founded in 2008 by Katie and Geoff Loxton, since then we have gone from strength to strength, launching Katie Loxton in 2015 and growing our business beyond
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