This role is a 6 month fixed term contract

We’re Pentland Brands: a global family business behind some of the world’s most iconic active and lifestyle brands. We bring integrity, energy and ambition to our work, setting high standards and striving to deliver great outcomes without ego.

Design cycling apparel built for movement, endurance and the ride ahead.

At Endura, product has to do more than look good. It has to perform on the bike, support the rider and stand up to the demands of road, gravel, trail, commute and everything in between.

We are searching for an inspiring and visionary Head of Brand Marketing to lead the next chapter in the recent evolution of Endura. As the Head of Brand Marketing, you will shape and execute a bold, disruptive, and strategic global marketing plan that shapes and delivers Endura mission.

You will drive brand relevance, community engagement, and consumer connection through social-first storytelling, influencer and athlete marketing, and best-in-class events and activations. Reporting to the SVP of Endura, this role requires a visionary leader who understands how to embed brands into culture and drive measurable impact.

What you’ll be doing:

• Develop and execute a strategic, disruptive global brand marketing blueprint that fuels awareness, engagement, and commercial success.
• Play a central role in leading and driving the brand’s relevance and execution in new markets.
• Lead the global brand partnerships strategy, securing and managing high-impact collaborations that elevate brand perception and commercial success.
• Develop and oversee the global marketing strategy, ensuring alignment across all regions while allowing for local market adaptation.
• Work collaboratively with regional directors in key markets to ensure seamless execution of brand strategy and marketing initiatives.
• Champion a social-first, digital-first approach to marketing, ensuring campaigns are innovative, shareable, and culturally relevant.
• Build and engage communities that drive brand loyalty, advocacy, and long-term consumer relationships.
• Lead influencer and athlete marketing, identifying, and activating key partners to amplify brand impact and drive authentic advocacy.
• Oversee global events, activations, and experiential marketing, ensuring Endura is at the forefront of cultural moments.
• Partner with creative, PR, and media teams to develop compelling brand storytelling across all global platforms.
• Work closely with the product, design, and innovation teams to ensure Endura continues to lead in high-performance, stylish and distinctive cycling gear.
• Align closely with commercial, digital, and product teams to drive a unified brand strategy and maximise return on investment.
• Monitor and analyse key performance metrics, ensuring a data-driven approach to optimising marketing effectiveness.
• Build, mentor, and lead a high-performing global brand marketing team, fostering a culture of innovation and excellence.