Rise & Fall
Head of Brand Marketing
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ABOUT RISE & FALL
Rise & Fall is one of the UK’s fastest growing startups, reshaping how people buy better. We offer exceptional clothing and homewares, made by the world’s best manufacturers, at prices that are 40–80% lower than traditional luxury.
We are the antithesis of fast fashion, committed to sustainability, quality, and conscious consumption. We’re a certified B Corp, use organic and natural materials wherever possible, and are proud to have donated over £30,000 last year to homelessness and women’s support charities.
We’ve shipped over 500,000 products, we have been on a rocketship trajectory and are hugely ambitious, with recent launches in the US and Australia. We’re on a mission to become one of the largest luxury goods retailers in the world in the next 10 years and significantly reshape the industry as we grow.
If you'd like to join us on this wild journey, then read on below and join our incredible team ✌
ROLE OVERVIEW
We’re looking for a commercially-minded Head of Brand Marketing to lead the development and execution of integrated, insight-led brand campaigns across non-paid channels.
You’ll sit alongside our Head of Growth (who owns performance channels, customer insight and digital product) and work closely with both founders. Your job is to help set the creative vision and activate it — building integrated campaigns that drive reach, awareness, engagement, and loyalty.
This role is executional, strategic, and operational — it requires someone who thrives at the intersection of creativity and commercial impact. You’ll own brand activation across all earned, owned, and shared channels, and help shape how the world experiences Rise & Fall.
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This is for you if you are energized by building! We're still under 40 people, and growing fast, so we need people who want to try new ways of working, and want to grow a brand and a team. We're aiming for £100m in revenue in five years, and you'll be part of how we get there.
KEY RESPONSIBILITIES
- Lead the brand marketing calendar — developing and executing integrated campaigns that span PR, partnerships, influencer, organic social, OOH, pop-ups, and experiential.
- Lead the creative team - help to set the visual identity, product narrative and creative direction and deploy it across fully integrated marketing campaigns.
- Partner with the Head of Growth (who owns customer insight and performance) to align brand marketing with customer segments, behavioural insights and trading priorities.
- Oversee our organic social strategy — working with the Head of Social Content to ensure our channels reflect the brand’s tone, voice, and aesthetic while hitting engagement and growth goals.
- Develop and manage influencer and ambassador strategies, building a scalable, tiered approach to reach and advocacy.
- Lead our PR and earned media strategy, managing agencies or freelancers as needed to drive buzz, awareness and third-party credibility.
- Build and execute brand partnership campaigns — with aligned brands, platforms, media or events that amplify reach and strengthen positioning.
- Own the brand marketing budget — planning, tracking and optimising for return across channels and campaigns.
Three reasons this role is exceptional:
- You will learn a lot and be given full responsibility for your area.
- You will work alongside brilliant, ambitious people who are all striving to master their craft.
- Given Rise & Fall’s growth to date and near limitless potential, you will have the opportunity for huge professional and personal growth.
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The company has found product-market fit in multiple massive categories (bedding, homewares, menswear, womenswear, etc).
A chance to apply your skills to help sell a wide range of exceptionally high quality products that make life better for our customers. We stand behind our products 100% and love being able to make true luxury quality more accessible to a wide range of people, both here and abroad.
ABOUT YOU
6+ years’ experience in brand marketing or integrated marketing, ideally at a consumer brand or agency with exposure to fast-growing DTC or omnichannel businesses.
A strategic thinker who can translate brand strategy into actionable, measurable campaigns.
Strong commercial acumen — comfortable owning a budget and delivering measurable ROI on brand activity.
Experience leading cross-functional campaigns involving PR, influencer, experiential and content.
THE PACKAGE
- Market leading salary and equity (£80 - £110 depending on experience)
- 25 days holiday + bank holidays (33 in total)
- Generous product discount and free product each season
- Bright and inspiring office near Portobello Road
- Learning and development budget
- Pension plan: 3% from the employer & 5% from the employee
- Lots of fun! Great culture with regular team socials & events
- A chance to shape one of the UK’s most exciting and fastest-growing modern luxury brands
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