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Head of Brand & Marketing
Build the Brand That Defines AI for the World's Physical Economy
Location: London (Preferred), Dubai or San Francisco
Reports to: Founder & CEO
About Smart Bricks
Smart Bricks is building the intelligence layer for the world's physical economy.
Every year, trillions of dollars are invested across real estate, infrastructure, energy and other real assets using fragmented systems, disconnected data and institutional knowledge trapped inside spreadsheets, PDFs and people's heads.
We're changing that.
We're building an AI-native platform and Applied AI Lab that enables investors, developers, governments and Fortune 500 companies to make faster, better and more explainable decisions across the entire lifecycle of physical assets—from sourcing and underwriting to due diligence, portfolio management and capital allocation.
Our ambition isn't simply to build another software company.
We're building one of the world's leading Applied AI companies.
Our technology will define what we build.
Our brand will define how the world remembers it.
The Opportunity
We're looking for a Head of Brand & Marketing to build one of the most respected AI brands in the world.
This isn't a demand generation role.
This isn't a performance marketing role.
This isn't about buying leads.
This is about creating a company that people admire, trust and want to work with.
You'll shape how Smart Bricks is perceived by founders, enterprise customers, investors, researchers, governments, future employees and the broader AI ecosystem.
You'll work directly with the Founder & CEO to define the narrative, voice and public identity of the company.
From product launches and technical research to keynote speeches and founder content, you'll build a brand that becomes synonymous with the future of AI in the physical economy.
Your Mission
- Make Smart Bricks one of the world's most influential Applied AI companies.
- Build a brand that attracts exceptional customers before they're looking.
- Attract exceptional talent before they're considering leaving.
- Build credibility before we enter new markets.
- Create a company people aspire to work with, partner with and learn from.
What You'll Build
-
Define the Brand
Develop the long-term brand strategy for Smart Bricks.
Own our:
- Positioning
- Messaging
- Narrative
- Visual identity
- Tone of voice
- Employer brand
- Brand architecture
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Ensure every interaction reinforces who we are and what we stand for.
2. Build Thought Leadership
Our ambition is to become the global authority on AI for real assets.
You'll build a publishing engine that consistently produces exceptional content, including:
- Industry reports
- AI research
- Technical articles
- Product deep-dives
- Customer case studies
- White papers
- Opinion pieces
- Executive insights
- AI Lab publications
Our goal is to educate the market—not simply advertise to it.
3. Build the Founder's Platform
You'll partner directly with the Founder to build one of the strongest founder brands in enterprise AI.
Own the strategy behind:
- LinkedIn
- Long-form writing
- Podcasts
- Conferences
- Media interviews
- Keynote speeches
- Video content
- Executive communications
The Founder should become one of the leading voices shaping the future of AI in the physical economy.
4. Launch World-Class Products
Every product launch should feel like an industry event.
You'll own:
- Launch strategy
- Product storytelling
- Launch campaigns
- Press
- Creative assets
- Customer announcements
- Internal communications
You'll ensure our products are understood—not just announced.
5. Build Community
Create relationships across:
- Enterprise leaders
- AI researchers
- Venture capital
- Founders
- Universities
- Government
- Industry partners
- Developers
Build a community around Smart Bricks that extends far beyond our customers.
6. Build the Marketing Organisation
Recruit and develop a world-class team across:
- Brand
- Creative
- Content
- Communications
- Events
- PR
- Design
- Digital
- Growth (later)
Create a marketing culture focused on quality, originality and long-term brand equity.
What Success Looks Like
Within your first 12 months you will have:
- Established Smart Bricks as one of the most recognised Applied AI brands in real assets.
- Built a distinctive narrative that differentiates us globally.
- Developed a world-class content engine publishing original research and thought leadership.
- Increased inbound demand from enterprise customers, investors and top talent.
- Successfully launched multiple institutional products and AI capabilities.
- Elevated the Founder's public profile as a leading voice in enterprise AI.
- Built a brand people actively seek out rather than discover by accident.
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Who We're Looking For
We're looking for builders.
People who create movements—not campaigns.
You understand that the best brands are built through clarity of thinking, exceptional storytelling and relentless consistency.
You're equally comfortable:
- Defining positioning.
- Editing a keynote.
- Writing long-form content.
- Launching products.
- Managing PR.
- Advising executives.
- Reviewing creative work.
- Analysing market perception.
You have exceptional judgement.
You obsess over quality.
You understand that every public interaction shapes how the company is perceived.
Ideal Background
We'd love to meet people who have built world-class brands within:
- AI companies
- Enterprise software
- Developer platforms
- Frontier technology
- High-growth venture-backed companies
Experience across brand, communications, product marketing and executive positioning is highly desirable.
We're far less interested in traditional demand generation experience than we are in your ability to create enduring category-defining brands.
Leadership Principles
You'll thrive here if you:
- Think long term.
- Care deeply about craft.
- Tell stories that change how people think.
- Obsess over clarity.
- Build trust through substance rather than hype.
- Prefer original thinking over conventional marketing.
- Move quickly.
- Raise the quality bar in everything you produce.
Why Join
Very few marketers get the opportunity to define the public identity of a category-defining AI company.
This is one of them.
You'll work directly with the Founder and founding leadership team to shape how the world understands Smart Bricks.
You'll influence everything from our product launches and research publications to our employer brand and global reputation.
You'll help build a company recognised not only for what it creates, but for the ideas it contributes to the future of AI.
If you're excited by building one of the defining brands in enterprise AI, we'd love to hear from you.
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