The Fuel Store
Head of Business Intelligence
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The Fuel Store (TFS)
TFS is a progressive, Birmingham-based business using technology to develop its market and stay ahead of the competition. It is on a mission to revolutionize the way business is conducted in its chosen business segments. The business is a leading provider of fuel and associated products into the transportation sector. TFS provides a range of products and solutions to its customers which help them to increase profits through increasing basket size, customer loyalty and usage; serving customers more efficiently and cost-effectively. It currently facilitates the provision of and processes the transactions to allow over 60 million litres of Fuel per annum through its card processes.
The business was started 10 years ago and to date has grown organically. Future development will be a combination of organic and inorganic growth offering its customers a carefully thought-out package of products with software that enables easy/dynamic/cost-optimised fleet management at its core.
The business is very efficient and proudly operates with circa 50 colleagues whilst delivering over £70m of turnover. Colleagues operate at both the strategic and operational level often in the same meeting. The ability to 'roll up your sleeves' and deliver your own solutions is a hugely important asset to us.
A new CEO has been appointed with a strong track record of successful growth and he will lead the twin track approach of organic and inorganic growth.
As we grow, technology and data are becoming central to how we operate, make decisions and serve customers. We are now looking for an experienced Head of Business Intelligence to lead this capability.
Reporting to the IT Director, you will lead Business Intelligence, AI, automation and business systems.
Brief Overview
- Permanent Opportunity: Full Time
- Basic Salary: Competitive (depending on experience)
- Location: Birmingham, (4 days a week expected in the office)
Key Responsibilities
Business Intelligence & Data
Business Intelligence sits at the heart of this role. You will design, develop and continuously improve TFS’s reporting and analytics capability.
You will work with stakeholders to understand requirements, build meaningful reporting solutions and ensure decision makers have accurate, trusted and timely insight.
Responsibilities include:
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- Define and deliver the BI strategy, roadmap, reporting standards and KPIs.
- Design, develop and maintain Power BI dashboards, reports, semantic models and analytical solutions.
- Develop and maintain the Azure SQL data warehouse, including views, stored procedures, data models and reporting datasets.
- Translate business requirements into scalable reporting solutions for operational, tactical and strategic decision making.
- Improve data quality, governance, documentation and reporting accuracy.
- Automate reporting processes and optimise SQL, data models and Power BI performance.
- Champion BI, analytics and data management best practice.
Technology & IT Involvement
You will provide input for Technology and IT strategies, you will ensure services remain secure, reliable and aligned to business objectives.
Day-to-day IT will be delivered by the internal team and external partners; your role is to input direction, governance and priorities.
Responsibilities include:
- Assess emerging technologies and recommend investments that improve business performance.
- Work with department leaders to ensure technology supports operational requirements.
Artificial Intelligence, Automation & Innovation
AI and automation will play an increasingly important role in TFS’s growth and efficiency.
You will define a practical approach to AI, identifying opportunities to improve productivity, automate manual work to support better decision making.
Responsibilities include:
- Lead the AI and automation strategy.
- Identify, prioritise and deliver AI initiatives based on business value.
- Work with internal teams and external partners to deliver practical AI-enabled solutions.
- Promote responsible AI, innovation and continuous improvement.
What success looks like
In your first 12 months, you will establish strong foundations and deliver measurable improvements across BI, technology and business operations.
Success in the role will include:
Business Intelligence & Data
- Deliver a clear BI roadmap aligned to company objectives.
- Improve the Power BI estate, Azure SQL platform, reporting consistency and performance.
- Strengthen data quality, governance and stakeholder confidence in BI.
Artificial Intelligence & Innovation
- Establish a practical AI and automation roadmap.
- Deliver early initiatives that reduce manual effort and create measurable value.
- Encourage innovation and continuous improvement.
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Business Systems
- Improve collaboration and integration across core systems.
- Support digital transformation and process simplification.
Skills & Experience
Essential
- Senior experience in Business Intelligence, Data or Technology leadership.
- Advanced SQL Server, Azure SQL and data platform experience.
- Extensive Power BI development experience, including DAX, Power Query and data modelling.
- Experience developing and maintaining Azure SQL or SQL Server data platforms.
- Proven ability to deliver BI strategy, reporting solutions and digital transformation initiatives.
- Strong stakeholder management, communication and commercial awareness.
- Ability to translate business requirements into practical technology solutions.
Desirable
- Experience leading multidisciplinary technical teams.
- Microsoft Dynamics CRM / Dataverse, Azure, Power Platform or Fabric.
- AI, automation, API integration, Python or other scripting languages.
What’s in it for you?
- Pension scheme after 12 weeks’ continuous employment.
- MediCash health and wellbeing support after probation, including counselling and retail discounts.
- 26 days’ annual leave plus statutory holidays, with additional long-service entitlement.
- Personal development plan and access to the Fueller Academy.
- Birmingham City Centre office with hybrid working at manager discretion.
- Life assurance at 3x annual salary.
- Monthly awards, team events, competitions, tea, coffee and fresh fruit.
You should apply if you:
- Are passionate about using technology and data to improve business performance.
- Can spot opportunities and turn them into practical, business-enhancing solutions.
- Thrive in a fast-paced, growing business where your work directly influences success.
- Are curious, proactive and comfortable solving problems hands-on.
- Want to keep learning while contributing to a forward-thinking, collaborative team.
A little more for you to know…
We want everyone to feel they belong. As TFS grows, we are looking for collaborative, talented Fuellers to help shape our future. We will support your development and give you the platform to succeed.
We are an equal opportunity employer and welcome applications from all backgrounds.
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