Great Wines Direct Ltd
Head of BWS - Trade (Full-time)
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West London | Office-based (except when in the field) | Great Wines Direct (GWD)
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About Great Wines Direct (GWD)
Great Wines Direct (GWD) curates and supplies exceptional wines from small, family-run estates. We’re an omni-channel business, selling across HoReCa, multiples, cash & carry, luxury travel and duty free. We’re growing fast, and we’re hiring a Head of BWS (Trade) to lead the charge.
If you’ve got a real love of wine, a trade 'black book' you can call tomorrow, and the drive to build something properly… this is for you.
The Role
You’ll own BWS trade growth end-to-end: opening doors, expanding existing accounts, and bringing our exclusive portfolio to the right partners across the UK. You’ll have full support from the team, but you’ll be the person who makes the numbers move.
What Success Looks Like (First 6–12 Months)
- Trade revenue and margin are clearly up, with measurable wins.
- You’ve expanded current deals (more listings, better placements, stronger reorder cadence).
- You’ve landed new accounts across HoReCa, multiples, cash & carry, luxury travel and related channels.
- You’ve built a reliable pipeline and a repeatable approach to prospecting, pitching and closing.
- You’re known as the person who can sell brilliant wine, brilliantly.
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Key Responsibilities
- Own the trade P&L for BWS: revenue, margin, pricing strategy and performance reporting.
- Build and execute a trade growth plan across HoReCa, multiples, cash & carry, luxury travel and duty free.
- Promote and sell our exclusive portfolio with confidence, clarity and credibility.
- Expand existing accounts: grow distribution, visibility and repeat orders.
- Win new business: identify targets, prospect, pitch, negotiate and close.
- Maintain a strong pipeline and accurate forecasting.
- Represent GWD at tastings, meetings and trade events.
- Collaborate internally to ensure availability, allocations and smooth fulfilment.
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What We’re Looking For
- Proven experience selling BWS (wine-led ideally) into UK trade channels.
- Strong commercial instincts: pricing, margin and negotiation.
- Excellent communication skills (in person, on the phone, and in writing).
- Self-starter energy: driven, tenacious, and happy rolling your sleeves up.
- A genuine passion for wine.
- WSET is a plus.
Why Join GWD?
- Generous salary + company benefits
- Dynamic West London offices with an amazing office environment
- A genuinely exciting, exclusive portfolio
- A smart, ambitious, supportive team
- A company that’s rapidly expanding, and going places
- Gym on-site included
Apply Now
If this sounds like you, hit LinkedIn Easy Apply with a short note on:
- Your CV
- The channels you’ve sold into,
- 2–3 trade wins you’re proud of,
- And why GWD is your next move.
We’d love to hear from you.
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