Advocate Group
Head of Category

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The Advocate Group is exclusively supporting an ambitious FMCG business in the appointment of a Head of Category.
A senior role leading the Category function and influencing commercial strategy, RGM and customer planning across the UK business.
Key responsibilities
- Lead, develop and evolve the UK Category function.
- Shape category strategy using market, shopper and customer insight.
- Drive RGM, pricing, promotion and assortment initiatives.
- Partner with Sales, Marketing and Commercial teams on business planning.
- Build strong relationships with key retail customers.
- Provide senior stakeholders with clear, insight-led commercial recommendations.
- Develop best practice across category data, insight and performance measurement.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
See breakdownIt searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
About you
- Senior Category Management experience within FMCG.
- Experience leading or developing a Category team.
- Strong commercial understanding and RGM exposure.
- Confident using Nielsen, Circana, Kantar, dunnhumby or similar.
- Strong influencing, presentation and stakeholder management skills.
- Comfortable operating strategically while remaining commercially hands-on.
This is a rare and impactful Senior Category role – its not to be missed! For more information, contact John at The Advocate Group or click Apply Now to be considered.


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The Advocate Group is a leading recruitment partner to the UK FMCG and consumer products sectors.
We are an equal opportunities employer and welcome applications from all suitably qualified individuals regardless of race, sex, disability, religion or belief, sexual orientation or age. By applying for this role, you agree to our Privacy Policy available on our website. The Advocate Group is acting as an employment agency in relation to this vacancy.
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