Trend Micro
Head of Channel & Alliances Marketing Europe
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TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly.
Location: Remote-first, Europe-wide. Travel required across the region.
Function: Marketing — European Channel & Alliances Organisation
Reports to: Marketing Director, Europe
About the Role
The Head of European Channel Marketing owns the marketing strategy for TrendAI™'s European Channel & Alliances Organisation. Reporting to the Marketing Director, Europe, and working closely with the Channel VP and Alliances Director, the role translates the channel and alliances strategy into partner-facing marketing programmes, demand generation, and enablement content. It drives the marketing engine behind a services-first indirect go-to-market strategy — fuelling pipeline for both partner tracks: transactional/solutions-led (PDM) and services-led (PSDM). The role owns marketing-sourced and marketing-influenced pipeline targets, sets the partner marketing strategy, and ensures marketing investment is deployed efficiently and in a coordinated way across the partner ecosystem.
The north star is clear: accelerate annual recurring revenue (ARR) growth through the channel.
This is a senior leadership role for a marketer who thrives in a fast-moving, multi-country market, turns bold ideas into partner programmes that deliver, and rallies a team and a wide network of stakeholders around a shared goal — all with an AI-native mindset. It is a platform for someone motivated by measurable impact and ready to lead from the front.
Key Responsibilities
Strategy & Growth
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- Own and drive the marketing strategy for the European Channel & Alliances Organisation, aligned to regional and global goals
- Own and deliver marketing-sourced and marketing-influenced pipeline targets for the country/region, aligned to the overall channel revenue target
- Navigate the complexity of a diverse, multi-country European market and partner tiering structures while balancing multiple priorities and stakeholders
- Oversee execution discipline: campaign calendars, MDF/co-op fund allocation, and marketing forecasting accuracy
- Track marketing's contribution to ARR growth through the channel and report on key metrics to stakeholders and senior management
Programmes & Demand Generation
- Work with the team and wider network to design, manage, and scale partner growth campaigns that accelerate partner performance and ecosystem expansion
- Design joint marketing plans with strategic partners — VARs, MSPs, MSSPs, PS, SIs, and GSIs — tied directly to the joint business plans owned by Channel Leadership
- Support partner tiering and programme compliance from a marketing perspective, ensuring partners meet marketing-related programme criteria
- Lead go-to-market messaging and positioning for the services growth agenda — MSP, MSSP, DFIR, Professional Services, and Risk Management
- Support adoption of scalable managed service models through marketing content addressing SOC integrations, automation, multitenancy, and licensing structures
Partner Ecosystem & Market Coverage
- Identify partner marketing coverage gaps and recommend new partner marketing investment across the territory
- Monitor competitive marketing activity, partner ecosystem dynamics, and regional market trends to inform channel marketing strategy
Leadership & Collaboration
- Lead, develop, and inspire a high-performing marketing team
- Lead and influence without authority across various functions and partner stakeholders
- Partner closely with sales, product marketing, global marketing, and partner teams to align on revenue goals
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AI-Native Ways of Working
- Embed AI-native ways of working across the team, using AI tools to sharpen insight, personalise partner engagement, and accelerate execution
Required Skills and Experience
- Senior-level experience in channel, alliances, or partner marketing
- Proven track record of driving partner-led revenue growth and contributing to shared commercial goals and partner growth programmes
- Track record of delivering tailored marketing programmes to support both transactional/solutions selling and services selling (an advantage)
- Data-literate approach to tracking, evaluating, and reporting on performance, translating metrics into real-world impact aligned with regional and global business
- Leadership experience, including managing a team and leading without authority (an advantage)
- Excellent communication and presentation skills, including with senior stakeholders
- Technical understanding — able to grasp and position complex products and working landscapes
- Genuine enthusiasm for AI and a willingness to work in an AI-native way
- Willingness and ability to travel across Europe as required
Core Competencies
- Strategic Thinking & Commercial Focus
- Outcomes Orientation
- Cross-Functional Leadership & Influence
- Data-Driven Decision Making
- Multi-Stakeholder Communication
- Collaborative and transparent, with a willingness to build relationships
- Highly independent, adaptable, and willing to embrace change
At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. We like to have fun while taking our culture seriously. We are an equal opportunity employer and are committed to this regardless of race, colour, religion, sex, nationality, age, citizenship, sexual orientation, marital status, gender identity or veteran status. We do not allow discrimination or harassment of any kind.
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