Virgin Active
Head of Club Social and Events
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Virgin Active
Virgin Active are committed to changing people's lives for the better through wellness. Our team are dedicated to delivering a unique leisure and relaxation experience throughout all our clubs. All our team members pride themselves on incorporating Virgin Active values and ensuring the highest Brand Standards into their work, so our members can experience the finest facilities and service. We take value in recruiting the very best team members who work behind the scenes to support our clubs in delivering a world-class member experience. We are looking for a Head of Social to join us here at Virgin Active.
As Head of Social, you’ll define and deliver Virgin Active’s UK social wellness proposition, creating standout experiences, partnerships, and programming that strengthen member connection and differentiate our clubs from traditional gyms. You’ll shape what social wellness means in practice across the member journey and build scalable formats that increase engagement, dwell time, and visit frequency across the estate.
The Role
- Own and deliver the UK social wellness proposition across the club estate
- Define how social connection shows up before, during, and after workouts
- Create a culturally relevant calendar of social programming across clubs
- Develop signature Virgin Active social experiences members choose to attend
- Design scalable programming formats with flexibility for local delivery
- Strengthen activation of lounges, cafés, and social spaces within clubs
- Create pathways that help members move from attendance to participation to belonging
- Build partnerships with brands, creators, and communities that enhance member experience
- Introduce inspiration from hospitality, culture, and wellness sectors
- Define KPIs to measure participation, engagement, and program impact
- Track the influence of social programming on dwell time, visit frequency, and retention
- Partner with Brand, Product, PT, GEXI, and Operations to embed social connection across the member journey
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Experience
Get help with your application
Your very own career expert that helps elevate your application to the next level.
- Significant senior experience within hospitality, lifestyle, community, brand experience, or culture-led consumer businesses
- Proven track record creating experiences people genuinely want to be part of
- Experience building new concepts, propositions, or functions from the ground up
- Strong cultural awareness and instinct for what feels relevant and differentiated
- Experience delivering scalable initiatives across multi-site environments
- Strong partnership development capability across brands, creators, and communities
- Commercial mindset with the ability to connect experience to measurable outcomes
- Confidence influencing senior stakeholders across multiple teams
Our Perks
- 25 days (excluding bank holidays) annual leave, plus a Celebration Day – and we want you to take them
- Access to People's Pension with us matching contributions up to 5%
- Discretionary annual bonus
- Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children too, ability to take advantage of our Club V.
- Private Dental and Healthcare Insurance – your physical health is important, and we want you to have access to healthcare should you require it.
- Life Assurance 4x your salary – which we hope you will not need.
- We want you to love Virgin Active like we do, so you get discounts across Virgin Active – everything from guest passes to 50% off PT sessions.
- You will join Virgin Family - where not only can you communicate with your colleagues across Virgin Group, but also many discounts (including Virgin Atlantic, Virgin Holidays, and Virgin Media/O2)
- Maintaining a healthy diet while at work can be hard, so we offer all our team members 20% off food and drink at our KAUAI branches located in clubs.
- Managing finances can be difficult, so we offer access to Salary Finance. They can support you with loans and savings plans, as well as help you become a personal finance expert.
- Mental health is a cornerstone of wellbeing. Our BUPA employer assistance program is there when you need a helping hand with 4 free counselling sessions.
- We know finding a new home to rent can be stressful. We partner with Dexters who offer complimentary corporate letting services – meaning no tenant charges.
- Access to ePoints, offering loads of online discounts to retailers.
- Always wanted to take that yoga course? Well VA offers a discount on all their Academy courses, trained by the very best instructors.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location