First Point Group
Head of Commercial
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First Point Group is recruiting for a Head of Commercial
First Point Group is recruiting for a Head of Commercial to join a high-growth food and consumer brand, taking ownership of the commercialisation and UK retail growth of its food portfolio.
This is a hands-on role for someone who has helped build and scale a challenger FMCG or food brand within the UK retail market.
We are not looking for someone who has simply managed an established business or led large commercial teams. The successful candidate will have been close to the detail of building a brand: developing the proposition, launching products, opening retail channels, growing distribution and putting the commercial and operational foundations in place to scale.
Please note – visa sponsorship is not available, so candidates must live in the UK with valid rights to work.
The Opportunity
The business is at an important stage of its growth and is looking for someone who wants genuine influence over product, commercial strategy and brand development as it scales. The business is backed by experienced investors and has ambitious plans for the UK market. This is a broad leadership opportunity with considerably more influence than a traditional commercial role, particularly for someone who enjoys building and scaling challenger brands within FMCG.
Key Responsibilities
- Own and execute the commercial and go-to-market strategy for the company's food portfolio across the UK.
- Build and scale the brand's presence across the UK retail landscape.
- Develop relationships with key retailers, distributors, buyers and strategic commercial partners.
- Drive distribution, availability, visibility and penetration across grocery, convenience, e-commerce and other relevant channels.
- Take products from concept through commercialisation, launch and retail scale.
- Identify consumer trends, unmet needs and emerging opportunities across food, snacking, health, wellness and functional food categories.
- Build and manage the category and product innovation pipeline alongside Brand, Marketing, Supply Chain and Manufacturing.
- Develop business cases, pricing strategies, channel strategies and go-to-market plans for new and existing products.
- Ensure new products are launched on time, at the right cost and with a compelling consumer proposition.
- Work hands-on across the operational requirements associated with scaling products and retail distribution.
- Monitor competitor, category, retailer and consumer performance to identify opportunities for growth.
- Work closely with supply chain and manufacturing partners to ensure the operational model can support commercial growth.
- Drive revenue, distribution, market penetration and category growth.
- Ensure relevant product, nutrition and health claims are commercially compelling and compliant with applicable regulatory requirements.
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Experience Required
- 10+ years' experience within FMCG, food, snacking or a closely related consumer-products environment.
- Proven experience helping to build and scale a challenger FMCG brand.
- Strong experience growing a food or consumer brand within the UK retail landscape.
- Demonstrable experience taking products from concept and launch through to meaningful retail distribution and scale.
- Strong understanding of UK grocery and retail channels and how challenger brands compete against established incumbents.
- Established relationships and experience working with UK retailers, distributors and commercial partners.
- Experience across commercial strategy, go-to-market, retail, product commercialisation and operational execution.
- Strong understanding of pricing, margins, commercial models and business cases.
- Experience working cross-functionally with Marketing, Brand, Supply Chain, Manufacturing and Product teams.
- Strong understanding of consumer trends and the ability to translate insights into commercial opportunities.
- Entrepreneurial and comfortable operating within a high-growth environment with limited infrastructure and resources.
- Willing and able to remain hands-on operationally, rather than relying on large teams to execute.
- Strong stakeholder management, commercial negotiation and execution skills.
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Highly Desirable
- Experience within healthier snacking, functional food, nutrition, wellness or better-for-you FMCG categories.
- Experience scaling a challenger brand from early-stage distribution into major UK retailers.
- Experience securing and expanding listings across major UK grocery and retail accounts.
- Experience working within founder-led, entrepreneurial or venture-backed consumer businesses.
What are the measurements of success?
- Successful execution of the UK go-to-market strategy.
- Revenue and retail sales growth.
- Growth in retail distribution and market penetration.
- Successful launch and commercialisation of new products.
- Increased category and market share.
- Improved category profitability and commercial performance.
- Speed of execution from product concept to retail launch.
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