Head of Commercial & Marketing

You will quickly develop new relationships across Cheshire & Warrington with funders, trusts, foundations and grant givers to ensure the income generation targets of the role met, and exceeded.

Impact

The HoCM will be a force for the future of Active Cheshire. Combining the diversification of our income with epic storytelling will see the full potential of our strategy being delivered. You’ll position Active Cheshire as a thought leader across Cheshire & Warrington, ensure partners receive the right messages about us and the physical activity system, including the positive impact that Active Cheshire makes via its system partners. Your dedication to executing strategies to drive diversified income will be central to our plans, seeking new partnerships to deliver change and empowering people to become more physically active.

Accountabilities (not exhaustive)

• Work with the CEO and Board of Trustees to build and execute a new income diversification and sustainability strategy, meeting agreed income targets, utilising a mix of income streams but specifically focusing on:
  • Leading the on-going development of opportunities to generate earned income through training, consultancy and support for corporates;
  • Long-term strategic partnership with grant giving organisations, and
  • Identifying, researching, approaching and managing corporate partnerships and relationships to maximise income for Active Cheshire.
• Develop strong relationships and raise the profile of Active Cheshire with funders, commissioners, corporates and potential major donors, as well as ensuring that the charity’s reputation and profile among current and potential key stakeholders is maintained and improved.
• Work with the Head of Finance and Compliance to produce financial projections and reports relating to relevant budgets and ensure all income generation activities embarked upon are cost effective.
• Lead the development and implementation of Active Cheshire’s brand and communications strategies to ensure effective internal and external communications that enable the achievement of business objectives.
• Support the communication of Active Cheshire’s Evaluation, Learning and Impact approaches to ensure high quality and consistent evaluation, insight and learning across the organisation.
• Prepare progress reports, correspondence, financial analysis etc as appropriate and present the same to Active Cheshire’s leadership team, Board of Trustees and external partners as required.
• As part of the Senior Leadership Team, provide advice and guidance to inform business planning and future strategic development opportunities.
• To be accountable for the achievement of performance targets relevant to the HoCM.
• Provide leadership and direction to members of the wider staff and Trustee teams, enabling them to grow and develop in their roles.
• Contribute to an inclusive working environment where diversity is valued and each team member is able to contribute to, promote and uphold equality, diversity and inclusion through everyday actions.
• Represent the charity at key events and meetings, providing strategic support to the CEO in key areas of the business.
• Attend training and development opportunities relevant to the post and/or self-development objectives.
• Undertake such other duties as may be required from time to time as are consistent with the responsibilities of the post and the needs of the organisation.

Person Specification

The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role.

Skills & experience

Essential

• 3 years’ experience in commercial income generation roles, with specific knowledge of the Charitable sector and grants income
• Strong commercial acumen, data analytics skills and knowledge of market research tools and grant finding software
• Understanding of omni-channel marketing, performance metrics and branding
• Advanced Relationship building skills and the ability to influence and negotiate
• Ability to work proactively with warm and cold leads to generate a comprehensive opportunity funnel
• Proactive, resilient and collaborative ‘can-do’ attitude
• Strong attention to detail
• Strategy Implementation skills
• Monitor against contracts/KPIs
• Impact report writing
• Strong communication skills

Desirable

• Experience of positioning and organisation for future success
• Knowledge of AI opportunities in research, design implementation opportunities
• Understanding of Social ROI audience insights
• Understanding of the Sport, Physical Activity and Movement systems in Cheshire and Warrington
• Understanding of the Health Inequalities faced by the communities in Cheshire and Warrington
• Knowledge of the relevant sector regulation including GDPR and compliance

What can we offer you

• Competitive salary in line with market expectations, regularly reviewed and benchmarked
• 28 days annual leave and a hybrid working policy
• Up to 7% matched contribution to Company Pension Scheme, and an extensive BUPA Employee Assistance Program (EAP) providing 24/7 immediate support
• 4x Life cover for death in service
• Personalised development programmes for all members of staff
• Active Allowance providing up to £100 to help you stay active (following a qualifying period)

Active Cheshire is a ‘Disability Confident’ and ‘Mindful Employer’ and as such we commit to offering an interview to disabled people who meet the minimum criteria for the job. Our recruitment processes comply with the Equalities Act 2010, and people who have or are experiencing mental ill health will not be discriminated against.

Should you wish to have a confidential conversation with us about this vacancy prior to applying, please contact CEO Mike Watson at mike.watson@activecheshire.org.