RSPCA Assured
Head of commercial partnerships
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About RSPCA Assured
At RSPCA Assured, our mission is to ensure higher farmed animal welfare through a robust assurance scheme and trusted supply chain. Together, we're creating a better future for farmed animals and our ambition is that by 2050, more than half of the UK's farmed animals will be reared to RSPCA welfare standards.
The Opportunity
To help us reach our 2050 ambition, we need an exceptional leader to promote animal welfare and increase the number of RSPCA Assured labelled products in store.
We're looking for a Head of Commercial Partnerships to manage and grow our retail and foodservice portfolio.
Helping to drive the delivery of RSPCA Assured's revenue across meat, poultry, fish and dairy, you will sit at the intersection of commercial strategy and welfare standards - unlocking sustainable growth that improves the lives of millions of UK farmed animals.
This is a pivotal role where you will take day-to-day ownership of high-value relationships with major UK retailers (e.g. M&S, Sainsbury's, Tesco, and Aldi) and national foodservice operators.
Key Responsibilities
- Contract: Permanent
- Working hours: 35 hours per week.
- Location: Homebased - you will work from home and will undertake regular, national travel, in order to visit our partners and RSPCA Assured member farms.
Operating with broad autonomy, you will navigate complex supply chains, negotiate strategic accounts, and convert higher welfare commitments into commercially viable retail realities.
The role has been structured to reflect best-practice key account management in FMCG and grocery environments. It owns a defined portfolio of strategic retail and foodservice partners and is accountable for revenue growth, retention, penetration, and long-term partnership development.
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Operating across complex, multi-tier supply chains, the role balances commercial growth, operational feasibility, and welfare standards. It translates market dynamics, category trends, and customer strategy into actionable joint business plans that deliver measurable commercial and welfare impact.
The head of commercial partnerships role at RSPCA Assured is unique, in that it combines FMCG-style strategic account ownership with purpose-led growth. The role operates at senior stakeholder level within major retail and foodservice environments, whilst leading cross-functional commercial initiatives.
As head of commercial partnerships, you will directly influence revenue, species growth, and long-term financial sustainability.
We will look to you to:
- Lead, develop, and retain key accounts, building deep joint business plans aligned to both partners' agendas and higher welfare ambitions
- Identify barriers in the supply chain and collaborate across agricultural, technical, and marketing teams to expand higher welfare product ranges
- Manage category revenue targets, track performance KPIs, and safeguard long-term profitability to support our goal of over 50% of the UK's farmed animals being raised to RSPCA standards
- Bring together partners, suppliers, and internal technical experts to lead retail trials, navigate risk, and influence the continuous improvement of welfare standards
- Monitor supply chain, reputational, and financial risks, acting as the escalation lead for critical account issues while maintaining scheme integrity.
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What We're Looking For
We are keen to receive applications from proactive, strategically minded, commercial leaders who thrive in complex, multi-stakeholder environments.
For your application to be successful, you must also have:
- Proven and extensive experience in FMCG category management, food production, or retail account management with major UK grocery multiples or foodservice operators
- A strong, proven track record of senior-level stakeholder influence, successfully negotiating growth and delivering revenue targets
- The ability to translate limited data into actionable account plans and optimise resources for maximum welfare impact
- The ability to unite internal teams (agriculture, marketing, certification, insights) with external supply chain partners
- A genuine commitment to the mission of RSPCA Assured and animal welfare.
This is a highly rewarding opportunity, which will enable you to play a pivotal role in reshaping the UK food supply chain, working alongside passionate colleagues to deliver tangible, large-scale change for farmed animals.
If you would like to discuss this fantastic opportunity before submitting an application, please feel free to get in touch.
Important Information
Successful candidates for certain RSPCA roles will need to undergo a Disclosure and Barring Service (DBS) check. Applicants must have the legal right to work in the UK - We are unable to sponsor visas at RSPCA & RSPCA Assured.
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