Gumball 3000 Group
HEAD OF COMMERCIAL PARTNERSHIPS
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Location: London (West London HQ) with international travel
Mon-Fri
Salary: £60-90,000 DOE + uncapped performance bonus + commission
About Gumball 3000
Gumball 3000 is one of the world's most recognised automotive lifestyle brands, combining supercars, entertainment, fashion, music, luxury travel and global culture. Over the past 25 years, the brand has evolved into a globally recognised platform that connects some of the world's most influential brands, entrepreneurs, celebrities and high-net-worth individuals.
We're now looking for an exceptional Head of Commercial to take our commercial partnerships to another level.
This is not a conventional sponsorship sales role.
We're looking for someone capable of creating multi-million-pound strategic partnerships with some of the world's biggest brands whilst continually opening doors that nobody else can.
The Opportunity
This is a senior commercial leadership position responsible for driving more than £10 million in annual commercial revenue through sponsorship, strategic partnerships, licensing, hospitality, government tourism partnerships, branded experiences and long-term commercial relationships.
You'll be expected to elevate every aspect of our commercial operation whilst strengthening the global reputation of Gumball 3000.
We're looking for someone who naturally lives in rooms filled with CEOs, CMOs, founders, celebrities and decision makers.
Someone who has a genuine black book of contacts—not someone looking to build one.
Key Responsibilities
Commercial Leadership
- Deliver an annual commercial revenue target
- Develop and execute the global commercial strategy
- Build long-term partnerships whilst also identify localised sponsorship opportunities
- Maximise recurring revenue opportunities
- Lead negotiations for six and seven-figure commercial agreements
Brand Partnerships
Secure strategic partnerships across sectors including:
- Automotive
- Luxury
- Fashion
- Watches & Jewellery
- Airlines
- Private Aviation
- Yachting
- Hospitality
- Spirits & Champagne
- Consumer Technology
- Telecommunications
- Gaming
- Finance
- Tourism Boards
- Premium FMCG
- Property
- Entertainment
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Relationship Management
- Own relationships with C-suite executives
- Develop partnerships with global brands
- Attend international events
- Represent Gumball 3000 globally
- Build trust with government organisations and tourism authorities
- Create opportunities that increase brand equity alongside revenue
Leadership
- Build and mentor the commercial team
- Set KPIs and accountability
- Improve CRM discipline
- Create forecasting and reporting structures
- Drive a high-performance commercial culture
- Work closely with Marketing, Events, Production and Finance
What We're Looking For
The successful candidate will already possess an extensive network of senior decision makers across luxury brands, automotive, lifestyle, fashion, entertainment and international business.
You should be able to pick up the phone and arrange meetings with marketing directors, CEOs, founders and global partnership teams.
Essential Experience
- 10+ years in senior commercial role
- Proven history of delivering multi-million-pound commercial revenue
- Significant sponsorship and partnership experience
- Existing relationships with major global brands
- Experience negotiating seven-figure partnerships
- Strong understanding of luxury consumer markets
- Experience working with premium brands
- Outstanding commercial negotiation skills
- Exceptional presentation ability
- Experience leading high-performing commercial teams
Personal Attributes
We are looking for someone who is:
- Charismatic and naturally influential
- Highly energetic
- Entrepreneurial
- Commercially obsessed
- Exceptionally well connected
- Self-motivated
- Relentlessly proactive
- Comfortable operating under pressure
- Confident speaking with C-suite executives
- Creative in developing partnership concepts
- Highly organised
- Accountable
- Results driven
- Professional at all times
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Your Network
Ideally you already have relationships with decision makers across:
- Global automotive manufacturers
- Luxury fashion houses
- Premium drinks brands
- Global technology companies
- Consumer electronics
- Luxury hotels
- Airlines
- Financial institutions
- Tourism ministries
- Ultra High Net Worth communities
- Family offices
- Sports brands
- Media companies
- Entertainment businesses
- Luxury retail
Key Performance Indicators
- £5 million+ annual commercial revenue
- Number of new strategic partnerships secured
- Average partnership value
- Long-term revenue retained
- Brand partnership quality
- Pipeline value
- Forecast accuracy
- Partner satisfaction
- Commercial team performance
What Success Looks Like
Within your first 12 months you will have:
- Delivered or exceeded £5 million in commercial revenue
- Secured multiple six and seven-figure partnerships
- Increased recurring partnership income
- Expanded Gumball's global partner portfolio
- Built a healthy commercial pipeline
- Elevated the profile and perception of the Gumball 3000 brand
- Established Gumball as one of the most sought-after partnership platforms in luxury lifestyle and automotive entertainment
Why Join Gumball 3000?
This is one of the most exciting commercial roles in the industry.
You'll work alongside one of the world's most iconic lifestyle brands with access to celebrities, entrepreneurs, luxury brands, international governments and some of the world's most desirable automotive and entertainment experiences.
This is an opportunity to shape the future commercial direction of a globally recognised brand whilst building partnerships that genuinely make headlines.
If you're someone who thrives on opening impossible doors, building meaningful relationships and delivering transformational commercial growth, and working with an incredibly dynamic team, we'd love to hear from you.
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