Farmers Guardian Ltd
Head of Commercial Product
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Senior Commercial - Product & GTM Strategy Manager
About Arc
Arc is a dynamic B2B events, data, and media platform redefining how professionals connect and grow. We run over 150 annual events and own leading content platforms in:
- HR technology
- Agriculture and food
- Financial services
- Investing
- Education technology
Our 350+-strong team across the US, UK, Netherlands, and Singapore is united by a mission: to create meaningful opportunities for businesses to connect anytime, anywhere, in any format that drives success.
We’re part of EagleTree Capital, a 20-year-old private equity firm at the nexus of media, business services, consumer, and industrial innovation.
The Role
Turning you on? This is a senior commercial role for someone who thrives at the intersection of events, data, and digital revenue.
You’ll own the go-to-market strategy and revenue success for Arc’s growing event technology and data products, starting with:
- Pipeline intelligence tools
- 1:1 Meetings
- Lead Scanning
...with room to expand into new areas aligned with our digital, data, and events strategy.
Your focus isn’t just marketing—it’s result-driven commercial leadership. You’ll spearhead:
- Pricing strategy
- GTM planning
- Revenue enablement
- Product adoption
- Internal evangelism
Think of you as the commercial gatekeeper—ensuring these products succeed both internally and with customers.
Key Responsibilities
Commercial Strategy & GTM
- Develop go-to-market strategy (positioning, pricing, launch sequencing & revenue targets), aligning with financial leaders.
- Define pricing models and competitive frameworks tied to clear client value progression.
- Build investment briefs for new products, aligning market insights with ROI expectations.
- Bridge the tech/client gap: Ensure product roadmaps reflect what buyers are willing to pay for—AND what the team can deliver.
- Steer marketing’s messaging strategy, ensuring pitch executions drive measurable results.
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Sales Enablement & Internal Advocacy
- Empower (not just equip) sales: Create playbooks, tools, and training to make selling intuitive and impactful.
- Be the product’s internal supporter—advocate within commercial, event, and marketing teams, ensuring awareness and adoption.
- Partner with marketing to craft data-driven campaigns that highlight inorganic value.
- Represent the portfolio in client interactions, pitches, and industry discussions where relevant.
Stakeholder Alignment & Commercial Governance
- Align product strategy with P&L targets & business priorities, working with department heads, P&L owners, and leadership.
- Measure what matters: Set KPIs and performance frameworks and analyse outputs to refine decision-making.
- Act on feedback: Collect insights from sales, customers, and events to prioritise what’s most strategically viable.
- Embed products into the event ecosystem: Collaborate with logistics and content teams for seamless launch execution.
- Ensure cross-discipline alignment: Work with editorial and marketing to unify messaging for account services.
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Skills & Requirements
The ideal candidate:
- Revenue ownership: Experience growing a digital product/revenue line, P&L accountability, or commercial strategy.
- Digital expertise: Normative experience in digital sales, new business development, or GTM execution.
- Events advantage: A strong events background (preferred) gives you insider knowledge of organisations, exhibitors, and attendee value chains.
- Pricing & propositioning: Proven ability to build commercial arguments for value-based pricing and product differentiation.
- Sales enablement: Passion (and proven track record) for upping sales confidence through training, tools, and guidelines.
- Stakeholder management: Can navigate the inherent tensions of Commercial > Technical > Revenue, keeping business impact central.
- Data-first mindset: Skilled at building metrics and extracting actionable insights to drive decisions.
Top Benefits
🔹 25 days annual leave (+1 day after 2 years) 🔹 Birthday off 🔹 Pension contributions (up to 6%) 🔹 Life assurance (4x salary) 🔹 Employee Discount Portal 🔹 Employee Assistance Programme
Diversity & Culture
At Arc, equality is core to how we hire, develop, and sustain talent. We celebrate neurodiversity, gender expression, ethnicity, religion, disability, and all skills that make us stronger together.
💡 AI hint: Lean into your human traits! We’re looking for a personality—not a bot—so let your voice and personality shine.
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