• Lead Abitas Group's digital strategy across websites, email, social media and digital channels.
• Drive continuous improvement of B2B and B2C websites, focusing on content, user experience, lead generation and conversion.
• Own the Group's approach to SEO and AEO, improving visibility across traditional search and AI-driven platforms.
• Use audience insight and performance data to identify opportunities and continually improve results.

Growth, Membership and Sales

• Develop campaigns that generate leads, grow audiences and support sustainable growth.
• Work closely with the membership team to drive acquisition, engagement, retention and renewal.
• Lead marketing communications for CPD, events and paid-for services, helping increase bookings, sales and income.
• Identify opportunities for cross-selling, audience development and stronger customer journeys across Group brands.

PR, Public Affairs and Advocacy

• Develop and deliver a proactive PR and media strategy that strengthens profile, influence and reputation.
• Support and help shape public affairs and advocacy activity, ensuring key messages and campaigns are clear, timely and impactful.
• Work with colleagues and specialists to influence policy, contribute to sector debate and champion member interests.
• Build strong relationships with journalists, editors, sector media and other influential stakeholders.
• Create opportunities for thought leadership, expert comment, campaigns and executive profiling.
• Lead press releases, media statements and reactive communications, supporting senior colleagues with messaging and media preparation.
• Support reputational and sensitive communications when required.

Brand, Content and Campaigns

• Protect and develop corporate and individual brand identities, ensuring clear and consistent positioning.
• Lead integrated content and campaign planning across websites, email, social media, PR and other channels.
• Ensure communications are audience-focused, compelling and commercially effective.
• Manage creative, digital, PR and other external agencies and suppliers to deliver high-quality work and value for money.

Growth and Performance

• Set clear KPIs and measure the impact of communications activity against Group objectives.
• Monitor performance across digital reach, search visibility, lead generation, membership, campaign engagement, sales, PR and other key measures.
• Use data and insight to improve campaigns, customer journeys, conversion and ROI.
• Manage the communications budget effectively and provide clear reporting on performance and impact.

Collaboration and Wider Contribution

• Work across the Group to increase visibility, engagement and growth.
• Build strong relationships and embed effective marketing and communications practice throughout the organisation.
• Ensure activity complies with relevant data protection, copyright, accessibility, brand and professional standards.
• Contribute fully to the team and support wider organisational priorities and projects as required.

Person Specification

The successful candidate will demonstrate the following experience, skills and personal qualities.

Essential

• Significant experience in a senior marketing, communications or integrated communications role, with responsibility for strategy and delivery.
• A strong track record of developing and delivering organisation-wide communications strategies that support growth, reputation and engagement.
• Strong commercial awareness, with evidence of using communications to deliver measurable outcomes such as lead generation, membership growth, customer acquisition or sales.
• Experience of developing and delivering integrated campaigns across multiple channels and audiences.
• Strong digital marketing experience, including websites, email, social media and customer journeys, with responsibility for improving user experience, conversion and performance.
• A strong understanding of SEO and emerging approaches to online discoverability, including AEO and AI-driven search.
• Strong analytical skills, with experience using data to set KPIs, evaluate activity and improve ROI.
• Strong PR and media relations experience, including proactive media engagement, press materials, thought leadership and reactive communications.
• Experience supporting public affairs, advocacy, influencing or stakeholder campaigns, with the ability to translate complex issues into clear messages.
• Excellent written and editorial skills, with the ability to create high-quality content for different audiences and channels.
• Excellent verbal, influencing and interpersonal skills, with the confidence to advise and work closely with senior leaders and subject specialists.
• Experience managing corporate and/or multi-brand identities and ensuring clear, consistent positioning.
• Strong project management and organisational skills, with the ability to manage multiple priorities, campaigns and stakeholders.
• Experience managing external agencies, suppliers and budgets.
• A collaborative, solutions-focused and commercially minded approach.
• A high level of confidence using digital technology and the ability to adapt quickly to new platforms and emerging communications trends.
• The ability to work independently with minimal supervision while contributing positively to a remote-working team.
• A commitment to Abitas Group's values and to representing the organisation professionally with members, customers, partners, media and stakeholders.

Desirable

• Experience working in a membership body, professional association, education organisation, training provider or similar organisation.
• Experience supporting membership acquisition, engagement, retention or renewal.
• Experience marketing CPD, training, conferences, events or other paid-for professional services.
• Experience working within a multi-brand or Group structure.
• Experience of public affairs, policy communications, advocacy or campaigning within a membership, education or professional body environment.
• Experience engaging with policymakers, government, sector bodies or other influential stakeholders.
• Experience developing executive profiling, thought leadership or spokesperson programmes.
• Experience of reputation management, crisis communications or handling sensitive issues.
• Experience using CRM, marketing automation and email marketing systems such as Salesforce, Campaign Monitor or equivalent.
• An understanding of the education, boarding, safeguarding, inclusion or health education sectors.

To apply, please send your CV and covering letter outlining your suitability for the role to info@abitasgroup.com

Closing date: 02/09/2026
Interview date(s): Week commencing 7th September 2026