Referment
Head of Communications (C1A9E49)
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Referment is working with a European campaigning organisation to hire a Head of Communications to lead its communications strategy and help turn important social and policy issues into campaigns that engage people and drive meaningful action.
This is a senior, hands-on role combining communications strategy, storytelling, media relations, content and partnerships. You'll work closely with campaign teams and senior leadership while managing and developing a small communications function.
The role would suit someone who can set the strategic direction but is equally comfortable getting involved personally, whether that's developing a campaign narrative, pitching a journalist or working with creators and partners.
The Role
You'll Be Responsible For
- Developing communications strategies around major campaigns.
- Turning complex policy and social issues into clear and compelling stories.
- Identifying strong media angles and opportunities around campaign activity.
- Building and maintaining relationships with journalists and media organisations.
- Producing press releases, briefings and other media materials.
- Developing partnerships with influencers, creators and other external voices.
- Overseeing social media strategy and supporting the creation of campaign content.
- Working with campaign teams to identify storytelling opportunities.
- Staying close to the news cycle and identifying opportunities for campaigns to gain attention.
- Ensuring consistent messaging and tone across external communications.
- Defining communications and social-media KPIs and using performance data to improve activity.
- Advising senior leadership on communications, reputation and crisis-management issues.
- Coaching colleagues to become stronger storytellers and communicators.
- Line managing and developing members of the communications team.
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What We're Looking For
You'll Ideally Have
- 5+ years' relevant communications experience.
- Strong experience developing communications strategies around campaigns, policy or social issues.
- Excellent storytelling and English-language copywriting skills.
- Experience securing meaningful media coverage and building journalist relationships.
- Strong understanding of digital and social media communications.
- Experience engaging new audiences through communications campaigns.
- The ability to identify creative media and storytelling opportunities.
- Strong analytical skills and a test-and-learn approach to communications.
- Experience working collaboratively across different teams and disciplines.
- The ability to coach and develop communications capability in others.
- Excellent stakeholder-management skills.
- The ability to operate effectively within an international and remote environment.
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You'll also need strong experience in at least one of the following:
- Media relations and PR
- Influencer and creator partnerships
- Digital and social content
Experience within campaigning, advocacy, public affairs, NGOs, charities, social-impact organisations or policy communications would be particularly relevant.
Knowledge of European media and experience communicating around European policy issues would also be valuable, as would additional European languages.
You'll need to be comfortable travelling within Europe occasionally.
This could suit an existing Head of Communications, Communications Lead, Senior Communications Manager, Head of Media, Campaigns Communications Lead or Senior Press & Communications Manager ready to take significant ownership within an international organisation.
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