Role Purpose

This is an exciting opportunity to shape the voice and public profile of one of the UK’s most impactful social justice charities. As Maternity Leave Cover for Head of Communications, you’ll lead our communications function at a strategic level, inspiring and influencing how we share our story with the world. You’ll craft and deliver bold, creative, and inclusive communications that raise awareness of Pact’s work and help us achieve our ambitious goals. From digital campaigns and media relations to powerful storytelling and brand development, you’ll ensure our voice is clear, compelling, and deeply rooted in the lived experiences of those we serve. As a key member of the Executive Team, you will also play a vital role in shaping the overall strategic direction of the organisation, leading organisation-wide projects and championing a culture of open, values-driven communication.

Key Responsibilities

• Provide strategic leadership for all communications activity across the charity, working closely with colleagues to develop and deliver multidisciplinary communications plans that support corporate objectives.
• Be responsible for evaluating communications performance, reporting against KPIs, and using data to drive improvement.
• Play a key role in horizon-scanning and forward planning, ensuring our messaging is proactive and responsive to external developments.
• Oversee all of Pact’s digital platforms, including our social media channels and websites, as well as those for the Prisoners’ Families Helpline.
• Lead the creation and delivery of compelling content to engage and grow our audiences, ensuring a dynamic and consistent presence across both organic and paid-for channels.
• Lead the development of high-quality, accessible and inclusive marketing materials and publications that inspire and inform stakeholders, staff, volunteers and service users.
• Ensure the organisation maintains a strong and coherent visual and written identity, and manage a library of media assets and case studies that bring our work to life.
• Offer trusted support and guidance to colleagues and volunteers promoting Pact’s services locally.
• Amplify the voices of people with lived experience by overseeing the regular generation of powerful case studies and service user stories to be shared across internal and external channels, always ensuring ethical and inclusive storytelling.
• Contribute to the planning and promotion of key organisational events, including staff and volunteer gatherings, stakeholder roundtables and receptions.
• Be the guardian of the Pact brand and the leader of our communications culture – someone who empowers others, inspires creativity, and champions clear, compassionate communication at every level.