Head of Community

About Dwelly

Dwelly — a UK-based, AI-enabled lettings and property management platform, that is growing through a roll-up strategy acquiring estate agencies. The company leverages two arms: i) acquiring existing letting agencies, effectively buying its highly sticky, recurring revenue-type landlords portfolios, and then ii) building a top-notch technology to automate tenant management, payments, and post-rental property maintenance. The company seamlessly integrates AI services to automate all business processes within brick-and-mortar real estate agencies, integrating them into a tech-enabled digital letting platform in two months to radically improve the user experiences and increase efficiency of the business.

We’re a fast-growing, product-focused company, backed by top-tier investors and led by a team with deep experience in real estate, technology, and operations.

Position Summary

We're looking for a Head of Community to own the central demand-generation role in Dwelly's M&A department — deliberately built as a community role, not a channel-coordination one. The job is to make Dwelly the name UK letting agency owners know, trust and admire long before they decide to sell, building genuine engagement and the clear sense that being with Dwelly is where the best owners are.

The scarce, defensible capability in this market isn't managing SEO or paid suppliers — those are commodities central marketing already runs. It's building trust and desirability among a specific, hard-to-reach group of business owners over a long cycle, so this is a craft and relationship role owned end to end, rather than a brief-and-report function sitting on top of outsourced channels.

The role carries a dual mandate: it warms the M&A pipeline — nurturing owners months or years before they are ready to sell, so BDMs and the Head of M&A inherit relationships that are already warm — and it drives platform adoption, giving owners with no intention of selling a reason to become active users and advocates. You'll personally own the core — the rooms, the relationships, the owner narrative and the LinkedIn presence — while partnering with central marketing's performance, email and SMM specialists, who run the digital channels against a shared goal you help set.

Key Responsibilities

• Own the Agency Owner Community
  • Build, grow and own Dwelly's Agency Owner Community — a defined, engaged group of UK letting and estate agency owners nurtured over the long term — and own the owner narrative, making the reasons agency owners should want to be part of what Dwelly is building felt across every touchpoint.
• Run the In-Person Programme
  • Design and run regional roundtables, dinners, industry-event presence and owner meetups that give owners a reason to spend time with Dwelly before any sales conversation, leading with insight, benchmarking, peer connection and practical help so trust is built well ahead of any pitch.
• Grow Organic LinkedIn Presence
  • Own Dwelly's organic LinkedIn presence with agency owners: grow the base, publish and commission content, and turn passive followers into active members.
• Partner with Central Marketing
  • Set the M&A audience, message and goal for performance, email, SMM and SEO, agree campaigns with central marketing, and rely on them to run the digital channels — owning the craft while they run the commodity channels.
• Warm Handoff into the M&A Pipeline
  • Work with the three BDMs to hand over warm, engaged owners at the right moment, feed them market intelligence and talking points from community conversations, and maintain community segmentation in the CRM so every owner's engagement status, last touch and next action is visible and hands off cleanly into the M&A pipeline.
• Drive Platform Adoption
  • Build community programmes, onboarding moments and referral loops that get non-selling owners onto the Dwelly platform and keep them active.
• Steer Priorities & Report on Impact
  • Work with the Head of M&A to keep the definition of a qualified, warm owner sharp and agree where community effort and budget should concentrate; report monthly on community health, warmed-pipeline contribution, and platform adoption — measured on outcomes like active community size, engagement quality, pipeline warmth, community-influenced appointments and deals, and platform activations, judged on trend over quarters rather than month-to-month spikes — with a clear recommendation on where to invest next.