Hawes and Curtis
Head of Content
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About Us
Hawes & Curtis is a quintessentially British heritage brand with a legacy in luxury shirting, fine tailoring, and stylish casualwear. With a strong reputation for quality and timeless design, we are proud to dress the modern gentleman and woman with impeccable craftsmanship and style.
The Role
Hawes & Curtis is looking for an experienced and commercially minded Head of Content to lead our 360° marketing calendar and bring together our product, brand, and commercial priorities across every customer channel. You will own and manage the Hawes & Curtis 360° campaign calendar, ensuring we have one clear and coordinated plan across all channels.
This is a central role within the business, working closely with Buying, Merchandising, Creative, E-commerce, Retail, CRM, Performance Marketing, and PR.
Key Responsibilities
- Own the annual marketing calendar and detailed rolling campaign plan
- Develop 360° campaigns across digital, social, CRM, paid media, website, retail, and PR
- Work with Buying to understand new ranges, hero products, trends, and product USPs
- Work with Merchandising to understand buys, intake, stock, trading performance, and commercial opportunities
- Turn product and trading priorities into compelling customer-facing campaigns
- Create clear campaign and content briefs for the Creative team
- Coordinate campaign launches across E-commerce, Retail, CRM, Performance, and Social
- Ensure campaigns balance brand building with commercial performance
- React quickly to trading opportunities and changing business priorities
- Review campaign performance and use insight to improve future activity
- Lead the content and social function and help develop a stronger always-on content strategy
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About You
- Has strong experience in fashion, retail, lifestyle, or a product-led consumer brand
- Has experience managing integrated 360° marketing campaigns
- Understands both brand and commercial marketing
- Is comfortable working closely with Buying and Merchandising
- Has strong knowledge of digital, social, CRM, and performance marketing
- Is highly organized and able to manage multiple campaigns and stakeholders
- Has excellent creative judgment and understands how to turn product into compelling customer stories
- Is commercially driven and comfortable using trading and performance data to make decisions
- Can lead teams and bring different departments together around one clear marketing plan
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The Opportunity
This is an opportunity to play a key role in shaping the next stage of Hawes & Curtis.
We are looking for someone who can connect product, commercial insight, content, and creative, creating a clear marketing rhythm that strengthens the Hawes & Curtis brand while driving profitable growth.
If you have experience building and delivering integrated campaigns for a fashion or retail brand, we’d love to hear from you.
Please note this role is based 4 days on-site with 1 day wfh
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