WiredScore
Head of Content and Research (FTC)
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WiredScore Overview
Founded in 2013, WiredScore is the leading certification body for digital connectivity and smart building performance. The company has offices in New York, London, Paris, Frankfurt, Singapore, Hong Kong, and Mumbai. We work with over 1,000 of the world’s leading real estate owners and developers—including 8 of the 10 largest landlords in the world—certifying more than 1 billion square feet across 45 countries. Today, over 9 million people live and work in WiredScore-certified buildings globally.
In 2026, WiredScore joined forces with Meter, a leading provider of enterprise internet infrastructure, deepening WiredScore’s connection to the technology that powers digital connectivity in buildings.
Together, WiredScore and Meter are defining the next era of connectivity in real estate.
It’s an exciting time to join WiredScore. You’ll be part of an award-winning marketing team at the center of a fast-growing, global business that is shaping how an entire industry thinks about connectivity, and bringing a fundamentally new proposition to market.
Required
- Experience in content marketing, preferably in real estate or an adjacent B2B sector.
- Strong research skills: able to design, commission, and synthesise quantitative and qualitative data—including proprietary datasets—and translate findings into compelling, defensible market positions.
- Exceptional writing, editing, and proofreading skills to maintain brand voice and high-quality standards across channels and formats.
- Proven ability to execute insight-led campaigns end-to-end, from research design through to multi-channel distribution.
- Strong project management and prioritization skills, with the ability to manage multiple initiatives to tight deadlines.
- Excellent stakeholder management skills: comfortable influencing senior internal and external partners.
- Experience owning budgets and reporting on ROI.
- Excellent understanding of various content formats–research reports, short form blog content, video content–and how to match each one to the topic and audience.
- Able to get up-to-speed quickly on new projects and thrive in a fast-paced environment.
- Collaborative team player, comfortable working cross-functionally in a small, high-performing team.
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Primary responsibilities
- Lead content strategy globally, working closely with Sales leadership to identify how content can influence pipeline, and with R&D and Product to deliver high-impact, data-led thought leadership–research reports, white papers and articles anchored in data.
- Own the end-to-end content process: research design and commissioning, ideation, creation, distribution and performance reporting.
- Convert flagship content campaigns into sustained BAU content programmes, adapting core content across social, digital, field and other channels to drive ongoing engagement and influence sales.
- Design global content that can be localized for in-market activation by regional teams.
- Manage WiredScore's Content Manager (responsible for video and written content support), developing their capability to take greater ownership of the full content lifecycle.
- Collaborate across the marketing team–field, video, digital, email, design and partner marketing–to embed content into high-impact campaigns that measurably resonate with our audiences.
- Manage relationships with external agencies, research bodies and content collaborators including clients.
- Deliver content across formats–research reports, long-form thought leadership, short-form articles, video–matching format to message and audience.
- Own the content budget: define success metrics upfront for each initiative, conduct post-campaign reviews and optimize spend and activity overtime.
- Develop playbooks and best practices to enable scalable, consistent content delivery in all markets.
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Internal collaboration & leadership
- Build trusted partnerships with WiredScore’s regional commercial teams, advising on how content marketing can best support their goals.
- Collaborate across the marketing team, contributing to campaigns and supporting colleagues where needed.
- Champion the WiredScore brand and audience, ensuring quality, consistency, and clarity in all outputs.
What we offer
- Enhanced parental leave
- Health insurance, life insurance and income protection insurance
- Standard annual leave, public holidays, and office closure between Christmas and New Year
- Flexible hybrid working & 1 Work From Anywhere week per quarter
- Remote working budget to support your home office environment
- Monthly internet stipend
- Annual learning and development budget of $1000 USD
Diversity & Inclusion
WiredScore celebrates and supports diversity for the benefit of our employees, our business, and our community. We are proud to be an equal opportunity employer and a workplace which thrives on the diversity and inclusion of everyone in the team. We are eager to hear from a diverse range of candidates. If this opportunity is interesting as a permanent role with a degree of flexibility, please discuss this with us. Disabilities are not a barrier to employment at WiredScore.
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