Plaster Magazine
Head of Content
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Head of Content
Contract | London
About Plaster
Plaster guides people through the art world. We present the art we love while sharing a clear point of view on the people, ideas and culture around it. We believe contemporary art should feel accessible, relevant and enjoyable.
Our editorial approach is rooted in honesty, humour, personality, quality journalism and a distinctive visual identity. In the art publishing landscape, Plaster offers a unique balance of satire and sincerity in a space where things are often taken a bit too seriously.
We are looking for a dynamic, hands-on Head of Content to help shape Plaster as a modern art media brand across editorial, social, video, brand partnerships and retail.
The Role
Working closely with the Founders and COO, you will lead Plaster’s content strategy, day-to-day execution and manage a small ambitious team.
You will identify strong art-world stories, create and commission content, manage the publishing calendar and ensure every idea is developed for the right format and audience.
This role requires excellent editorial judgement, deep knowledge of contemporary art, the market, new as well as established artists, and a strong understanding of how content drives reach, engagement and audience growth.
Key Responsibilities
Editorial & Storytelling
- Identify, commission and create original art-world stories that are timely, distinctive and culturally relevant.
- Maintain a strong understanding of artists, galleries, institutions, fairs, curators, collectors and emerging voices.
- Find accessible and unexpected angles within exhibitions, news, personalities, trends and objects.
- Create and edit content across articles, interviews, video, social media and newsletters.
- Balance reactive coverage with original reporting, features, opinion and recurring formats.
- Develop and protect Plaster’s editorial voice: intelligent, stylish, accessible and opinionated.
- Build strong relationships with writers, content creators, artists, curators, galleries and cultural organisations.
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Content Strategy & Distribution
- Own the content calendar, publishing cadence, assignments, deadlines and budgets.
- Develop stories with distribution in mind, from headlines and hooks to clips, carousels and newsletter features.
- Lead the creation of content for plastermagazine.com and platform-native formats (primarily for Instagram)
- Build repeatable formats that grow audience loyalty, using performance data to sharpen commissioning and distribution.
Newsletters, Guide & Shop
- Use newsletters as a key editorial and audience-growth channel.
- Oversee newsletter production and distribution.
- Support the weekly curation and distribution of the Plaster Guide.
- Create editorial stories around selected shop objects, artists and product launches.
- Ensure retail content feels culturally relevant and consistent with Plaster’s voice.
Team Management
- Manage the team and a network of freelance contributors: set clear briefs, priorities, deadlines and standards.
- Lead weekly content review meetings, helping the team elevate and optimise current output.
- Work across editorial, design, retail, events and partnerships to align content with wider business goals.
You Are
- A proven editor, content strategist and hands-on writer / creator.
- Not a slave to the algorithm but you know what works and gets engagement.
- Highly knowledgeable and passionate about contemporary art.
- Skilled at identifying strong stories, angles, headlines and formats.
- Experienced in translating specialist subjects for broad audiences.
- Commercially aware without compromising editorial quality.
- Organised, collaborative, adaptable and able to work autonomously.
- Based in London and enthusiastic about Plaster’s mission.
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Experience & Skills
- At least three years’ experience in a comparable editorial, gallery, media company, creative agency or content production role.
- A track record of creating digital content that grows audiences.
- Strong writing, editing, commissioning and communication skills.
- Experience creating content for editorial, social media, newsletters and video.
- Strong knowledge of the contemporary art landscape.
- Experience managing calendars, contributors, deadlines and budgets.
- Fluency with analytics, Meta Business Manager, Google Workspace and project-management software.
Bonus
- Experience scripting short form video content.
- E-commerce or retail storytelling experience.
- Experience with brand partnerships or branded content.
- Fluency in Klayvio and CRM strategies
- SEO and an understanding of how AI is changing content creation and distribution.
Application Details:
This is a 6-month contract position with the possibility of extending. We are open to both full-time contracts as well as fractional hires.
Compensation is commensurate with experience.
Please include a cover letter that explains why you would like to work for Plaster and what your salary expectations are.
Application Deadline: Monday 17 August
1st Round Interview confirmations: We will notify you by Monday 24 August if you are progressing to this round
APPLICANTS MUST USE THIS LINK TO APPLY. APPLICATIONS ON LINKEDIN WILL NOT BE CONSIDERED: https://forms.gle/xwX6n9hu5qofLUnGA
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