C&M Travel Recruitment
Head of Content
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Head of Content / Editorial Director. Travel Industry
Location: London – Hybrid, with a minimum of 3 days per week in the office
Are you an experienced editor and content leader who can combine big-picture strategy with hands-on editorial expertise?
We're looking for a Head of Content / Editorial Director to lead the content strategy and delivery across multiple established B2B and B2C publications, spanning print, digital, podcasts, video, TV and live events.
This is a senior player-coach role. You'll lead a talented editorial team and set the overall content direction, while remaining close to the content itself – writing, commissioning, editing and developing ideas that engage audiences and deliver commercial value.
The Role
You'll take ownership of the content strategy and performance across a diverse portfolio, with responsibility for:
- Leading, developing and motivating a team of editors and writers, including workload planning, objectives, one-to-ones and performance management.
- Setting the digital content strategy, with a focus on growing organic traffic, audience engagement, return visits and overall website performance.
- Working with B2B and B2C editors to develop compelling editorial plans across both magazines and websites.
- Ensuring consistently high-quality, accurate and engaging content is delivered on time.
- Keeping ahead of changes in search, SEO and the evolving impact of AI and LLMs on digital publishing.
- Using analytics and tools such as Google Search Console and SEMrush to identify opportunities and shape content decisions.
- Writing and commissioning news, features, opinion pieces, SEO content and branded/partner content.
- Managing relationships with external YouTube, digital PR and other content agencies.
- Supporting video and TV production, including scripts, production planning and filming.
- Contributing to the content strategy and agendas for live events, including presenting or moderating when required.
- Working closely with Commercial and Customer Success teams to develop compelling content propositions and campaigns for partners.
- Building relationships across the industry and representing the business at events, press trips and industry activity.
- Working with Web Development to identify and prioritise improvements to the digital platforms.
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About You
You'll be an experienced editorial leader with a strong understanding of both digital and traditional publishing.
We're looking for:
- At least 5 years' experience managing editors, writers or content teams.
- Proven experience developing content strategy across digital and print.
- Experience working across both B2B and B2C audiences.
- Strong knowledge of SEO, organic search, digital publishing metrics and the changing search landscape.
- Experience using analytics and SEO tools to drive content strategy.
- Excellent writing, editing and commissioning skills across news, features, SEO and branded content.
- Experience managing external agencies and creative/content partners.
- A strong understanding of the travel sector, with an established industry network.
- Commercial awareness and the ability to develop content ideas that deliver value for both audiences and commercial partners.
- Excellent organisational skills and the ability to manage multiple projects and deadlines.
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Desirable
- Experience with YouTube, video or broadcast production.
- Podcast production or editorial experience.
- Experience developing content for conferences, awards or other live events.
Why This Role?
This is an opportunity to take a senior leadership position within an ambitious media business while staying genuinely close to the content.
You'll have the freedom to shape the editorial agenda, develop a talented team, influence digital growth and explore new content formats, while working across an exciting mix of publishing, video, audio and live events.
If you're a strategic editorial leader who still loves writing, commissioning and creating great content, this could be the ideal next step.
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