Carnival Corporation
Head of Creative & Content
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Shape the Creative Future of P&O Cruises
What does a holiday brand look and feel like when every detail matters?
At P&O Cruises, we're evolving our brand and we're looking for an exceptional creative leader to help shape what comes next.
As Head of Creative & Content, you'll be the creative authority for P&O Cruises, setting the direction for how our brand looks, sounds, and comes to life across every guest touchpoint.
This is a role for someone who doesn't just manage creative delivery. You'll define the creative ambition, challenge the thinking, set the standards, and inspire others to deliver work that people remember.
From our visual identity and tone of voice to our brochures, onboard experience, campaigns, photography, film, and digital content, you'll help create a distinctive and consistent P&O Cruises brand expression across our entire guest journey.
And you'll have the influence to make it happen.
What You'll Be Doing
You'll lead the creative and content vision for P&O Cruises, working closely with our Brand, Marketing, Commercial, Product, and Guest Experience teams, alongside leading creative and specialist agency partners.
Set the Creative Direction
Be the senior creative voice for the brand, shaping the creative expression of P&O Cruises and ensuring every piece of work feels distinctive, relevant, and unmistakably us.
Evolve Our Visual Identity
Lead the development and evolution of our visual identity alongside specialist agencies and our internal teams, ensuring our brand continues to stand out and reflects our evolving positioning across every touchpoint.
Define How the Brand Communicates
Own and evolve our tone of voice and creative guidelines, giving internal teams and agencies the clarity and confidence to bring the brand to life consistently.
Shape the Guest Experience
Lead the creative direction of major brand touchpoints, including our brochure and onboard communications across our fleet of seven ships. You'll bring together creative ambition, guest insight, and operational reality to create experiences that work.
Lead Content and Production
Oversee the development of high-quality photography, film, creative, copy, animation, digital content, toolkits, and other core brand assets.
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Be the Creative Partner to the Business
Work with senior stakeholders to turn commercial and customer challenges into compelling creative solutions — challenging briefs where needed and making sure creativity has a clear purpose.
Lead Our Agency Ecosystem
Manage a network of creative, design, production, and content agencies. You'll set clear briefs, challenge proposals, manage budgets, and make sure we're getting the right creative thinking and value from every partnership.
Build a High-Performing Creative Team
Lead, coach, and develop a team of six, creating an environment where great creative thinking, collaboration, and constructive challenge thrive.
Protect the Brand Without Holding It Back
Be the ultimate guardian of how P&O Cruises is expressed. Establish clear, practical guidelines, develop brand training, and create effective approval and governance processes that protect the brand while allowing teams to move quickly.
What You'll Bring
We're particularly interested in people with experience across creative direction, brand, design, content, or creative studios, whether you've developed your career within an agency, a major consumer brand, or a combination of both.
Operating at Senior manager level, you will bring:
- Significant senior-level experience leading creative strategy and creative direction within a consumer-facing brand or agency environment.
- A proven track record of developing or evolving visual identities and creative brand systems.
- Experience setting creative direction, design principles, tone of voice, and brand guidelines.
- Strong experience leading the creative development of multi-channel creative, content, and communications.
- Experience overseeing major brand assets such as brochures, campaigns, photography, film, digital content, or customer communications.
- Experience working across complex customer journeys or multiple physical and digital touchpoints.
- The ability to confidently present and sell creative ideas to senior stakeholders, bringing people with you while protecting the quality of the work.
- Experience managing creative agencies, production partners, and significant budgets would be advantageous.
- A strong understanding of how great creative builds brand and contributes to commercial performance.
- Experience leading, coaching, and developing creative and content teams.
- Excellent judgment, communication, and stakeholder management skills.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
A formal qualification in Creative, Design, Marketing, Brand, or a related discipline is welcome, but we're equally interested in the depth and quality of your experience and portfolio.
You don't need to have worked in cruise or travel; it helps, but we want to hear from people who have created standout work for ambitious experience-led consumer brands and are excited by the opportunity to apply that experience to P&O Cruises.
Why P&O Cruises?
This is an opportunity to have a genuinely visible impact on the UK’s leading cruise brand.
You'll have the scope to shape creative direction, influence senior stakeholders, lead talented people, and work with an exciting mix of internal teams and external creative partners.
And you'll do it as part of Carnival UK, where we're passionate about creating unforgettable holiday experiences for our guests.
You'll also have access to a range of benefits including:
- Employee discounted cruising, plus Friends & Family offers
- Annual bonus
- Minimum 25 days' holiday, plus bank holidays and holiday trading
- Private medical and dental insurance
- Defined contribution pension
- Employee Shares Plan
- Electric Car and Cycle to Work schemes
- Extensive learning and development
- Employee Assistance and Wellbeing programmes
- Employee-led networks
- Recognition schemes
- Onsite restaurant
- Discounted retail and leisure offers
Hybrid working is available, with up to two days working from home.
Ready to Shape What's Next?
If you're a creative leader who wants to have a genuine influence on how a major consumer brand looks, sounds, and feels, we'd love to hear from you.
Bring us your creative ambition. We'll give you the brand, the platform, and the opportunity to make your mark.
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