About the Role

Mother's Earth is a multiple 8-figure DTC brand running four stores across the Netherlands, Germany, France, and the wider EU including the UK. We're fully remote, Meta is our core growth engine, and creative is our biggest lever.

As Head of Strategy, you own the creative pods and the creative leaderboard. You decide what gets made and whether it's good enough to run, and you're accountable for how it performs. Your scope is everything the customer sees in paid, from the first frame of the ad to the page it lands on.

This is a creative seat, purely on paid media creatives. You don't run the ad accounts, own the budget, or manage the media buyer. The Head of Growth does all three. You get the signals from the account, and you decide what great creatives get made next.

This is a remote role, but overlapping CET working hours.

What you'll own

• The pods. Structure, monthly allocation, capacity, and output across every strategist, editor, designer, and the UGC team.
• The balance of the funnel. How creative output splits across funnel stages, awareness stages, and sophistication levels. Determining the balance and focus on what is needed in the funnel.
• The angles. What we say, to what avatar, at which awareness stage, for every product we push. You keep a pipeline of new territory ready before the current winners fatigue.
• The concept layer. Hooks, scripts, storyboards, formats, UGC, and static direction.
• Deep research. You spend time digging deep and keep paying attention to what is working in the field of creative.
• The post-click requirement. Which advertorials and landing pages paid needs and what they have to say. You're the trigger, the E-commerce then builds them.
• The quality gate. You determine the standard we set as on creative launches.
• The leaderboard. Which concepts, angles, and hooks are winning, at what spend, in which market, with naming discipline so every result traces back to a brief.
• The team. You lead, hire, and level up the pod leads, run the call cadence, and direct external creative partners as a pod.