Ultimate Asset
Head of Creative Strategy - Football Culture and Branded Content
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Head of Creative Strategy - Football Culture and Branded Content
Hybrid Working - 3 days in the office
We are partnering with a culturally influential football and sports media brand to appoint a Head of Creative Strategy. The business sits where football meets music, fashion, gaming, entertainment and youth culture, helping major brands connect credibly with the next generation of fans.
This is a senior, hands-on role for a strategic thinker and exceptional storyteller who can turn cultural insight and client ambition into pitch-winning creative platforms, branded content and partnerships.
The remit
- Own creative strategy across branded content, partnerships and priority pitches.
- Nurture and develop the capabilities and skills of a team of Creative Strategists under your wing.
- Turn brand objectives and audience insight into distinctive strategic territories and executable ideas.
- Lead briefs from discovery and ideation through deck development and senior client presentation.
- Identify emerging opportunities across global football, Gen Z culture, talent and digital platforms.
- Set the creative quality bar and connect commercial, editorial, creative and production teams.
- Build smarter processes, coach talent and grow the strategic capability of the business.
- Strengthen pitch conversion, client relationships and proactive commercial propositions.
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You will bring
- Senior experience in creative strategy, branded entertainment, content partnerships or integrated planning.
- A strong portfolio linking insight to ideas, persuasive pitches and audience impact.
- Deep fluency in football culture and its intersections with music, fashion, gaming and entertainment.
- A sharp understanding of Gen Z behaviours and social-first formats across YouTube, TikTok and Instagram.
- Outstanding writing, deck-building, facilitation and presentation skills.
- Leadership credibility, commercial judgement and a collaborative, low-ego approach.
- Team management experience.
- Mandatory: Publishing background used to working in editorial frameworks, team management experience.
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