Nero
Head of Creator Partnerships & UGC
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Role: Head of Creator Partnerships & UGC
Type: Full-Time
Nero is building the next era of luxury performance wear, engineered entirely from premium natural fabrics. We are looking for an aggressive, highly organised Head of Creator Partnerships & UGC to build and scale our creator acquisition engine from the ground up.
You will own the entire creator pipeline: sourcing high-volume talent, briefing direct-response concepts, managing logistics, securing whitelisting rights, and doubling down on winning creators to scale paid social acquisition.
What You’ll Do
- High-Volume Sourcing & Outreach: Build an active pipeline of fitness, luxury lifestyle, and performance creators. Consistently bring in a high volume of new creator partnerships every month.
- Briefing & Creative Direction: Translate core angles, hooks, and product differentiators into high-converting UGC briefs. Ensure creators nail direct-response mechanics without sacrificing brand aesthetic.
- Pipeline & Delivery Management: Oversee end-to-end logistics—contracting, product seeding, tracking timelines, revision cycles, and asset collection.
- Whitelisting & Creator Licensing: Secure ad permissions (Meta Partnership Ads, TikTok Spark Ads), negotiate whitelisting rights, and manage creator-side ad setup.
- Performance Analysis & Iteration: Partner with the paid media team to track hook rates, hold rates, CTR, CPA, and ROAS per creator. Identify top-performing talent and build long-term, scalable retention programs.
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What We’re Looking For
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- Proven Track Record: Experience managing and scaling creator/UGC pipelines for high-growth DTC brands (ideally in performance wear, fitness, or premium apparel).
- Direct-Response Literacy: Deep understanding of why ads convert—hooks, pacing, social proof, dynamic editing, and paid social dynamics across Meta and TikTok.
- Operational Discipline: Obsessive organization with Airtable, Notion, or dedicated influencer CRM tools to track dozens of active conversations and shipments simultaneously.
- Negotiation & Relationship Skills: Able to close favorable rates, secure usage rights cleanly, and build genuine rapport with top creators.
To Apply
Send your CV, links to 3–5 UGC ads you sourced/directed that performed profitably.
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Jessica, London
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