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Head of CRM & Customer Marketing - Consumer Brand
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Head of CRM & Customer Marketing - Consumer Brand
£90,000 - £110,000 + 20% bonus
Location: London
Work Arrangement: Hybrid - 2 days per week in the office
We're partnering with a well-established consumer brand as it embarks on a major martech and digital transformation. This is a newly created leadership role for someone who wants real ownership of customer growth, building a modern, decision-led lifecycle engine from the ground up rather than optimising what's already there.
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What You'll Do
- Own the end-to-end customer journey strategy across acquisition, onboarding, engagement, and retention
- Lead the introduction of a new martech and decisioning stack, moving from broadcast CRM to intelligent, behaviour-led orchestration
- Define segmentation, eligibility, and personalisation that make every customer interaction feel timely and relevant
- Own the marketing performance framework, translating data into decisions the business acts on
- Lead, coach, and grow a team of 7, building a lifecycle function fit for the brand's next chapter
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You'll Bring
- Senior CRM or lifecycle leadership experience within a consumer-facing business of scale
- A track record of building customer journeys that move the needle on real commercial value
- Experience shaping or embedding new martech and decisioning capability
- Strong stakeholder instincts and a genuine test-and-learn mindset
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