MacGregor Black
Head of D2C
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Head of D2C
Ready to own a global D2C channel rather than just keep it ticking over?
Want the autonomy to set the strategy, challenge the thinking and see the results?
Could you take an ecommerce proposition and build it into a global growth engine?
MacGregor Black is partnering with a globally recognised sports and leisure brand on the search for a Head of D2C based in Hertfordshire.
This is a newly prioritised leadership role with responsibility for setting the global direction of the brand's D2C channel and accelerating the growth of its ecommerce proposition. You will own the strategy, lead a team of three and work closely with Performance Marketing to connect customer acquisition with onsite conversion and commercial trading. The remit is to build the channel, not maintain it, with real autonomy to shape direction and challenge existing thinking.
Key Responsibilities
- Own and define the global D2C strategy, setting the roadmap for growth and development
- Take accountability for the commercial performance of the ecommerce channel, improving revenue, conversion, AOV and customer lifetime value
- Lead and develop a team of three within the web function, with scope to expand
- Partner with Performance Marketing to link acquisition activity to onsite conversion and trading
- Drive the ongoing development of the website and customer journey
- Lead the optimisation and evolution of the ecommerce platform
- Use data, customer insight and trading performance to guide decisions and prioritise investment
- Identify new opportunities across markets, products, content, technology and customer experience
- Ensure the online proposition reflects the brand positioning, product quality and customer promise
- Work cross-functionally with Marketing, Product, Commercial and Operations to embed D2C within the wider business strategy
- Test new approaches and continually challenge how the digital proposition can improve
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What We're Looking For
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- Proven experience leading a D2C or ecommerce function within a consumer-facing business
- Experience owning ecommerce strategy and commercial performance, ideally with revenue or P&L accountability
- A strong grasp of ecommerce trading, conversion, customer acquisition and digital customer journeys
- Experience working closely with Performance Marketing or Digital Acquisition teams
- Experience with Magento or a similar ecommerce platform
- Background in a physical product or consumer brand environment, with a genuine appreciation of brand, product and customer experience
- Strong analytical and commercial capability, with the ability to turn insight into action
- The confidence to make decisions, hold a point of view and take ownership of outcomes
- Experience leading and developing a small, high-performing team
- A creative, hands-on and entrepreneurial approach, comfortable in a fast-moving environment
- Ability to work on-site in Hertfordshire
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