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Head of Data Product
Reports to: Director of Data
Department: Technology
Location: London
Job Grade: L1
DEPARTMENT DESCRIPTION
The data team is a new team for Channel 4, it brings together teams from technology & insight into one dedicated capability. The team comprises of c40, a mix of directly employed by Channel 4 and then leveraging a partner for engineering resource. The team sits adjacent to the technology team and services the data needs for internal customers, including product, advertising, insight, finance, 4 studio & distribution.
JOB PURPOSE
This role makes data matter at Channel 4. As Head of Data Products, you help the organisation spot the right problems, shape data products people actually use, and embed data into everyday decision making. You bring clarity, energy, and a strong user first perspective, turning insights and ideas into real-world impact.
You’re the organisation’s data champion: selling the vision, building momentum, and making data feel exciting, accessible and essential. Success isn’t measured in features delivered, but in problems solved and behaviours changed.
You work closely with the Heads of Data Science and Reporting/BI to design solutions that make sense for our users and our mission as a creative, audience obsessed broadcaster.
KEY RESPONSIBILITIES
Value Identification & Problem Framing
- Find and prioritise the business problems that data can genuinely solve across editorial, commercial, marketing, and operations.
- Build clear mini business cases that articulate the problem, who it matters to, and how we’ll measure success.
- Maintain a value-led product portfolio and review existing products to decide what to improve, scale, or retire.
- Bring an outside-in perspective by scanning industry trends and competitor activity.
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Product Shaping
- Lead early-stage product design: define user needs, frame problems clearly, map journeys, and outline what a successful solution looks like.
- Partner with Data Science to shape analytical and ML-driven products rooted in real user and commercial needs.
- Work with Reporting & BI to design dashboards, reporting and enablement experiences that feel intuitive and coherent.
- Define success metrics upfront and ensure strong stakeholder alignment.
Adoption, Change & Data Culture
- Own adoption for every data product. Track usage, satisfaction and behaviour change, and intervene creatively when needed.
- Treat product launches as change programmes: plan communications, training and support from day one.
- Celebrate wins loudly and build a community of advocates who champion data across C4.
- Help leaders embed data informed thinking into workflows, rituals, and decisions.
Stakeholder Engagement & Evangelism
- Build trusted relationships across the business and become the go to voice for “how data can help us.”
- Translate data value into the language of C4 across audiences, creative impact, performance and commercial return.
- Present roadmaps and stories with clarity and conviction.
- Represent the data product function in strategic and cross-functional forums.
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Strategic Contribution
- Shape the broader data strategy with the Director of Data and peers.
- Input into AI strategy with a focus on real user needs and meaningful business problems.
ESSENTIAL EXPERIENCE & SKILLS
- Proven experience identifying value, shaping business cases, and building impactful data or digital products.
- Strong product design skills grounded in user research, problem framing and outcome focus.
- Outstanding communicator and natural evangelist who can generate excitement and win over sceptics.
- Experience driving adoption and embedding lasting behaviour change.
- Ability to collaborate closely with technical teams without needing to be hands-on.
- Credibility working with senior stakeholders across commercial, editorial, or operational teams.
DESIRABLE EXPERIENCE & SKILLS
- Experience in media, broadcasting, digital content or advertising.
- Familiarity with streaming, programmatic advertising, or audience measurement.
- Exposure to agile ways of working, data literacy programmes, or formal product/change management training.
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