About mallowstreet

mallowstreet is a UK-based B2B community platform at the heart of the pensions and insurance industries. Our community brings together pension funds, insurers, trustees, consultants, asset managers, and other senior industry professionals to share knowledge, build relationships, and tackle the biggest challenges facing institutional investors.

Through our digital community, research, insights, and market-leading events, we create opportunities for genuine collaboration and knowledge exchange across the industry.

Our events are a core part of the mallowstreet proposition. From intimate roundtables and dinners to larger conferences and specialist Investment Focus events, we bring together high-quality audiences of institutional investors and industry experts for relevant, engaging, and educational discussions.

Role Overview

We are looking for a Head of Delegate Recruitment to lead the recruitment and engagement of the mallowstreet investor community across our key event streams: Defined Contribution (DC), Defined Benefit (DB), Local Government Pension Scheme (LGPS), Insurance, and Charities & Endowments (C&E).

This is a senior, relationship-led role with responsibility for ensuring mallowstreet continues to attract the highest caliber of institutional investors to our events.

You will take ownership of delegate recruitment across the events calendar, building strong relationships with senior decision-makers, and ensuring our programs consistently reach the right audience.

Working closely with the Events, Sales, and Research teams, you will help shape recruitment strategy, support the development of compelling agendas, and ensure our investor community receives a consistently high-quality experience.

There will also be opportunities to work on events and initiatives for SOFI ai, mallowstreet’s AI-powered financial services business, giving the successful candidate exposure to a fast-growing technology proposition alongside the core mallowstreet community.

The successful candidate will be confident building relationships with senior investment professionals, commercially aware, highly organized, and comfortable balancing strategic planning with hands-on delivery.

Key Responsibilities

• Lead delegate recruitment across mallowstreet: Take ownership of the strategy for attracting and engaging institutional investors across DC, DB, LGPS, Insurance, and Charities & Endowments.
• Deliver exceptional event audiences: Take responsibility for the quality, relevance, and seniority of delegates attending mallowstreet events.
• Build senior industry relationships: Develop trusted, long-term relationships with pension funds, insurers, investment consultants, trustees, and other institutional investors.
• Own recruitment campaigns: Develop targeted, relationship-led recruitment campaigns to ensure events achieve attendance targets while maintaining mallowstreet's focus on audience quality.
• Grow the investor community: Identify and engage new organizations and individuals while strengthening relationships with existing members of the mallowstreet community.
• Support agenda development: Use conversations with investors and knowledge of the market to help identify the themes, challenges, and opportunities that should feature across our event programs.
• Source and engage speakers: Identify relevant institutional investors and industry experts who can contribute to mallowstreet events as speakers, panellists, and discussion leaders.
• Represent mallowstreet at events: Attend and host events, building relationships with delegates and acting as a senior representative of the business.
• Support SOFI ai events: Work across selected SOFI ai events and initiatives, helping develop relevant audiences, speakers, and engagement opportunities within financial services.
• CRM and data: Ensure delegate engagement is accurately captured within our CRM and use data, behavioral insight, and campaign performance to improve recruitment activity.
• Cross-functional collaboration: Work closely with Marketing, Events, Sales, Research, and the wider business to ensure recruitment activity supports both the investor experience and commercial objectives.
• Market intelligence: Maintain a strong understanding of developments across the UK institutional investment landscape and share insight internally on emerging themes, organizations, and individuals.
• Continuous improvement: Review event attendance, engagement, and delegate feedback to continually improve recruitment strategy and the overall mallowstreet event experience.