WeAreAspire
Head of Demand Generation
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Senior Manager, Demand Generation (12-Month Maternity Cover)
London | Hybrid (3 days in office) | £65,000-£70,000 | Fixed-term contract
The company
Our client is a fast-growing B2B SaaS business in the media intelligence space. Its platform helps comms and PR professionals find the right journalists, track their coverage and understand their impact. Clients range from leading PR agencies to in-house comms teams at well-known brands. It's a collaborative business that has grown significantly over the last couple of years.
The role
This is a 12-month maternity cover leading an established demand generation function. You'll lead an eight-person team across product marketing, content, web and design.
The foundations are already in place, so you won't be building strategy from scratch. This isn't a role for keeping things ticking over, though. The business wants someone who will step in quickly, keep momentum high and bring fresh ideas and new ways of doing things.
You'll report into the CMO and work closely with the CEO. You'll also partner with Sales to keep improving lead quality and conversion.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What you'll be doing
- Leading and motivating a team of eight through workload prioritisation, as a hands-on player-manager
- Overseeing day-to-day delivery of campaigns and projects across the marketing calendar, making sure they land on time, on brief and in line with business goals
- Coordinating across product marketing, copy, design and web to keep projects moving
- Reviewing and signing off emails, blogs and other content, and giving constructive feedback to maintain quality and brand consistency
- Challenging the status quo and bringing new ideas to improve how the team generates demand
- Working with Sales leadership to monitor lead quality and adjust the approach where needed
- Reporting regularly to the CEO and C-suite on campaign performance, lead generation and new initiatives
What we're looking for
- A background in PR, comms or PR tech is essential or a PR career before moving into B2B marketing
- Experience managing a team of 5+ with strong people management skills
- A confident content reviewer and editor with a good eye for brand and messaging
- The ability to turn complex products and jargon into clear messaging that shows real value
- Comfortable reporting to and presenting to CEO and exec-level stakeholders
- A collaborative style that is patient and supportive but firm when needed, and confident enough to say what will and won't work
- Strong organisational skills and the ability to juggle multiple projects
- Experience using Hubspot
- Available to start in November so there's time for a handover
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Why apply?
You'll join a growing business where you'll have real influence. Your ideas will be welcomed rather than just delivering against a plan.
Interested? Apply now or get in touch with Katie at Aspire for a confidential conversation.
Applicants must have full right to work in the UK. Sponsorship is not available for this role.
We Are Aspire Ltd are a Disability Confident Committed employer
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Location