Michael Page
Head of Demand Generation (B2B - Travel)
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Lead global demand generation strategy across multiple B2B brands
Drive pipeline growth, digital performance, and revenue through integrated marketing, automation, paid media, SEO, and CRO. This is a senior leadership opportunity to shape international growth strategy while leading high-performing regional teams and partnering closely with sales and marketing leaders to deliver measurable commercial results.
Client Details
A global travel brand
Description
- Develop and execute global demand generation strategies that deliver measurable pipeline and revenue growth
- Lead integrated acquisition campaigns across paid search, paid social, programmatic, email, and digital channels
- Own digital marketing performance, budget optimization, and ROI across multiple international markets
- Drive website optimization and conversion rate improvement through testing, analytics, and personalization
- Build scalable marketing automation and lead nurture programs aligned to the B2B buyer journey
- Partner with sales and marketing leadership to optimize lead management, scoring, and pipeline performance
- Oversee reporting, attribution, and performance dashboards to inform strategic decision-making
- Shape global SEO and organic growth strategies alongside content and digital teams
- Lead, mentor, and develop high-performing international marketing teams while establishing consistent ways of working across regions
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Profile
You'll be an experienced B2B growth marketing leader with a proven track record of building demand generation engines that directly impact commercial performance.
Essential experience
- 10+ years' experience in demand generation, digital marketing, or growth marketing
- Experience leading international B2B marketing teams (Essential)
- Strong expertise across paid media, marketing automation, CRM, SEO, CRO, and performance marketing
- A data-driven approach with experience managing marketing-attributed pipeline, revenue, and ROI
- Strong commercial acumen and experience working closely with sales leadership
- Excellent stakeholder management skills, with the ability to influence senior leaders across global markets
- Experience leading distributed teams and driving performance across multiple regions
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Job Offer
- £65k - £70k
- Bonus
- Good Benefits
- Hybrid working - 3 days a week onsite (London)
Desired Skills and Experience
- Growth
- Demand Generation
- B2B
- Travel
- Paid Media
- PPC
- SEO
- AEO
- Content
- Marketing Automation
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