Talent Frame
Head of Demand Generation - SaaS
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Talent Frame are partnering with our client on a newly created Head of Demand Generation role. This position involves building and leading a demand generation function for a rapidly evolving SaaS business.
You must be a proven Demand Gen leader with a SaaS background and have experience of building things from the ground up.
This is a hybrid role, based in Greater Manchester - we are open to discussing number of days in the office for the right person (although at least 1 day a week is needed).
Key Responsibilities
- Develop and execute a comprehensive demand strategy, balancing inbound and outbound activities, to meet pipeline and revenue targets.
- Own the pipeline metrics, including CAC and CAC payback.
- Lead, build, and nurture a high-performing demand generation team.
- Manage the marketing technology stack, ensuring integration, optimisation, and compliance with data privacy regulations.
- Design and oversee multi-channel campaigns, including ABM and paid media, with a clear focus on measurable pipeline outcomes.
- Drive paid media strategies, managing budgets, agency relationships, and channel performance to maximise ROI.
- Collaborate closely with Sales to optimise the customer journey for maximum impact.
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Person Specification
- Proven experience leading a Demand Generation or Growth team within SaaS.
- Demonstrable success in delivering qualified pipeline and revenue growth through comprehensive marketing campaigns.
- Practical experience with paid media channels, marketing automation tools, and performance tracking.
- Strong understanding of the full marketing funnel and customer journey.
- Extensive knowledge of HubSpot highly preferred.
- Analytical mindset with the ability to interpret data, create effective attribution models, and optimise campaigns based on insights.
- Excellent leadership skills with the ability to develop and motivate a cross-functional team.
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Commitment to Diversity
Talent Frame are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.
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