McBride Sport
Head of Digital
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McBride Sport is currently working with a leading global sports organisation with a passionate, worldwide fan base to find their new Head of Digital.
This is a rare opportunity to shape the digital fan experience for a business with a genuinely global platform, at a moment when digital and content innovation are central to its strategy. Our client wants someone who can help turn attention into action. They have the platform, the stories, and the fans; the challenge now is building a joined-up digital fan ecosystem that gets people to do more than simply follow along. You'll own the digital fan journey end-to-end; website, app, social channels and emerging platforms combining creativity, technology, content and data to grow the audience, understand it better, and convert engagement into meaningful action.
The Role
- Own website development, optimisation and day-to-day evolution, managing external development and technology partners
- Build strong connections across the website, app and wider digital ecosystem, using data and testing to improve conversion at every stage
- Develop the club/fan membership proposition, competitions and fan engagement programmes tied to major campaigns and initiatives
- Shape social strategy across key event periods and off-site activations, with a clear focus on outcomes over follower counts
- Develop the influencer strategy and identify new ways of reaching relevant audiences
- Partner with Commercial and Partnerships teams to bring sponsor activations to life digitally, delivering key digital rights and assets
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About You
- Strong experience overseeing app development — user journeys, UX, roadmaps and optimisation
- A demonstrable track record in digital conversion and audience growth, from acquisition through to registration, engagement and retention
- Confident use of analytics, testing and insight to drive digital performance
- Strong background across social media and digital content
- Good understanding of CRM, audience data, segmentation and first-party data
- Experience managing digital agencies, developers and technology partners
- Excellent stakeholder and project management skills, with genuine curiosity about fans, technology and how audiences consume sport and entertainment
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Experience within sport, entertainment or another fan-led environment would be highly valued. Experience in gaming, esports or other digital communities would be a strong bonus. In return our client offers a highly competitive salary and benefits package along with the chance to shape digital strategy for a high-profile global sports property whilst working in a fast-paced, collaborative and ambitious environment.
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