Future Publishing
Head of Digital, Decanter - 12 Month FTC
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About Decanter
Decanter is the world's leading wine media brand, serving as the ultimate authority for wine enthusiasts and professionals globally. With a heritage rooted in expert criticism and high-quality journalism, the brand spans a flagship magazine, Decanter Premium (paywall) and the world-renowned Decanter World Wine Awards and Fine Wine Encounters. Its digital ecosystem is designed to serve both a broad global audience and a dedicated inner circle of connoisseurs.
About Future plc
Future plc is a global platform for intent-led specialist media and a FTSE 250 constituent. Future connects people to their passions through high-quality content, proprietary technology, and diversified revenue streams, including advertising, e-commerce, and high-growth digital subscriptions. By leveraging its global scale and data-driven insights, Future ensures its brands, like Decanter, remain at the forefront of their respective industries.
Role Overview
Head of Digital (Maternity Cover)
The Head of Digital (maternity cover) is responsible for leading the digital strategy to maximise audience growth and accelerate commercial success. You will report to the Managing Director and oversee all digital content, blending instinctive market knowledge with a first-class SEO pedigree to build rankings performance and embed these processes across the team. A primary focus of this role is managing the balance between high-reach, pre-paywall content and exclusive, post-paywall content designed to drive Decanter Premium subscriptions. By blending digital expertise with a passion for high-converting content, the individual will ensure Decanter remains the authoritative voice for global wine enthusiasts, aligning with a data-driven approach to specialist media.
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Key Responsibilities
- Lead the digital strategy to maximize audience growth and commercial success.
- Report to the Managing Director and oversee all digital content.
- Blend market knowledge with SEO expertise to improve rankings and embed best practices.
- Balance high-reach, pre-paywall content with exclusive, post-paywall content.
- Ensure Decanter remains the authoritative voice for wine enthusiasts.
Experience Required
- 7-10 years in digital media/publishing with a proven track record in subscription-based models (ideally in lifestyle, consumer, or specialist media sectors like food/wine, travel, or luxury goods).
- Experience driving digital growth, such as increasing subscriber bases by 20%+ through content strategies or campaigns.
- Prior leadership experience in an overseer or managerial capacity, managing cross-functional teams.
- Familiarity with the wine industry or enthusiast communities is advantageous but not essential.
- A passion for premium content and user-centric digital experiences.
Compensation and Benefits
- Salary: £60,000 - £80,000
- Work Model: Hybrid role from our London Office, working three days from the office, two from home.
- Perks:
- Uncapped leave
- Bonus when targets are met
- Referral rewards
- Well-being support with access to Colleague Assistant Programmes
- Opportunity to purchase shares in Future through our Share Incentive Plan
- Internal job family level P4
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About Future plc
We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts, and social spaces.
We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!
Inclusion and Diversity
We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.
When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.
Because a diverse team isn't just good for business. It's the Future.
Find out more about Our Future, Our Responsibility on our website.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
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