Adelphi Group
Head of Digital PR
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Agency:
Omnicom Media
Job Function:
Creative
Job Subfunction:
Creative Direction
Job Description:
Summary:
The Head of Digital PR is a pivotal role responsible for driving service integration and growth, streamlining processes, and fostering a culture of innovation within the Digital PR team. This role will ensure the effective delivery of Digital PR work that drives performance results, cultivate strong cross-functional relationships, and lead initiatives to enhance Digital PR opportunities in the business.
Key Responsibilities:
Leadership & Growth
- Leading, motivating, and engaging the Digital PR team to ensure effective and high-quality execution.
- Ensuring a performance-centric client-focus approach to servicing across the team.
- Forging strong relationships with key stakeholders across the business and externally, including leadership, clients, account teams, and other agencies.
- Taking ownership of overall Digital PR revenue with the goal of retaining and growing clients.
- Regularly working on pitches and proposals, supporting opportunities as required, and overseeing scopes and pricing across the team.
- Championing the Digital PR department internally and externally, participating in thought-leadership and knowledge sharing.
- Monitoring industry trends and technological innovations to ensure our Digital PR and Organic Social proposition continues to innovate and evolve as a superior product.
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Strategy and Measurement
- Work with the team to ensure the delivery of comprehensive PR and organic social strategies and execution that drive measurable results.
- Ensuring our approach to Digital PR and organic social strategy is data-informed, pulling together the right insights to tell a clear story.
- Working closely with other teams to create measurement dashboards that demonstrate Digital PR’s performance impact.
Digital PR Delivery
- Supporting larger key and often more complex Digital PR accounts as senior sponsor on a regular basis.
- Having a holistic view of all accounts and supporting as and where needed, on a troubleshooting basis.
- Establishing effective processes, quality standards, and guidelines across the team, including the usage of AI day-to-day.
Team Development
- Direct line manager for Group Account Directors and Account Director, and responsible for all team members within Digital PR.
- Responsible for leading overall people development in the team – driving training, development, and overall standards.
Team Operations
- Ensuring effective capacity and resource planning across the team, making recommendations for recruitment as and where required.
- Overseeing our supplier base and ensuring effective partnerships, driving efficiencies.
- Analysing utilisation data to help drive profit margins and efficiencies across the team.
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Skills & Competencies
- Leadership and management of people
- Commercial acumen
- Working under pressure, organization, and prioritization
- Client and stakeholder relationship management
- Strategic and creative thinking
- Strong digital PR background
Additional Information
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
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