Brave Bison
Head of Digital PR
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Brave Bison - Head of Digital PR (Maternity Cover)
Company Overview
Brave Bison is a media, marketing, and technology company purpose-built for the digital era. Our award-winning business arms include Brave Bison, Engage, SocialChain, and MTM, supported by leading marketing training practice, MiniMBA, and our social-first media network that delivers monthly views in the billions for major sports and entertainment channels across YouTube, Snap, Meta, and TikTok.
We are a global collective who live and breathe digital, working with some of the boldest brands in the world to capitalize on the complexity that defines the modern marketing landscape.
Our Mission
Our clients’ worlds get more complex daily with new platforms, behaviors, audiences, trends, technologies, and regulations. We make it our mission to cut through the chaos, make the complex simple, and navigate a clear path to growth for them by crafting dynamic digital solutions that outpace tomorrow’s challenges.
The Role
12 Month FTC, Maternity Cover
The Head of Digital PR leads and develops Brave Bison's Digital PR discipline, ensuring the agency delivers creatively bold, commercially effective, and innovative Digital PR strategies across its client portfolio. This leadership role defines how off-site strategy supports organic discovery and increasingly shapes broader performance activity, including AI visibility and social discovery, ensuring the discipline evolves in line with changing search behavior and Digital PR's growing role in earned presence within AI-driven environments.
Key Responsibilities
Discipline Leadership & Standards
- Define and maintain Brave Bison's Digital PR proposition, framework, and standards
- Ensure consistent strategic quality across all client accounts, keeping work commercially viable, innovative, and aligned with best practice
- Act as the senior authority on Digital PR within the organic performance practice and the senior escalation point for strategic issues or client concerns
- Provide guidance and oversight to consultants and associate directors leading client work and support account leads in high-level client conversations requiring additional strategic authority
- Work with other Heads of Department to establish excellence across Performance
Team Development & Enablement
- Lead and develop the Digital PR team, including line management of senior consultants and associate directors
- Support consultants and associate directors in delivering high-quality strategic work, providing mentorship, coaching, and strategic input where needed
- Identify capability and tool gaps and develop training programs or business cases to close them, ensuring the team builds expertise in AI search, multi-faceted Digital PR strategy, and the media landscape
- Lead hiring, onboarding, and capacity planning for Digital PR roles, working closely with the People, Resourcing, and Client Service teams where needed
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Search Evolution, AI Discovery & Measurement
- Maintain expert-level understanding of Digital PR and off-site SEO, including the interplay between technical foundations, on-page strategy, and citation building
- Champion a multi-faceted approach to Digital PR that combines off-site SEO and citation building with deep knowledge of the media landscape, keeping audience needs at the heart of every strategy
- Support the agency's thinking on how search is evolving through AI-driven discovery, AI Overviews, and generative search environments, translating developments into practical guidance for the team
- Ensure Digital PR strategies serve not only coverage and backlinks but AI citations and mentions, as relevant
- Work with SEO, Content Strategy, and Data teams to develop measurement approaches that reflect evolving search behavior
- Spearhead collaboration between traditional PR, social media, and brand teams where relevant
Product and Methodology Development
- Develop and evolve Brave Bison's Digital PR frameworks and methodologies
- Build proprietary tools, approaches, and products that differentiate the agency's offering
- Ensure the Digital PR discipline integrates effectively with SEO, traditional PR, social, paid media, and data teams
- Continuously adapt the agency's approach to reflect industry developments and emerging technologies
Commercial and Business Development
- Support new business opportunities requiring senior Digital PR input, working closely with the growth team
- Review and approve Digital PR proposals, ensuring strategic quality and commercial viability
- Identify opportunities to expand Digital PR work across existing accounts
- Contribute to positioning Brave Bison as a leading authority in Digital PR and organic discovery, acting as the Digital PR figurehead for the agency and proactively supporting lead generation through Brave Bison marketing
Handover and Continuity (Maternity Cover Specific)
- Complete a structured handover with the incumbent ahead of their leave, covering live client strategies, escalation points, and key relationships
- Maintain continuity of strategic direction, team leadership, and client confidence throughout the cover period
- Keep clear documentation and status updates to support a smooth handover at the end of the contract
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Skills and Experience
- 8+ years of experience in Digital PR, SEO, or organic performance roles, with demonstrated experience leading senior Digital PR specialists
- Deep expertise in off-site SEO, Digital PR, and the media landscape, alongside technical foundations, on-page optimization, and content strategy
- Strong understanding of how search behavior is evolving through AI-driven discovery and generative search
- Hands-on experience developing Digital PR strategies that support wider performance marketing activity, including collaboration with traditional PR and social teams
- Experience working in an agency or consultancy environment, with strong commercial awareness and experience supporting pitches or proposals
- Exceptional communication skills and the ability to guide teams through complex strategic challenges
- Comfortable stepping into an established team and client relationships at pace, with the confidence to lead from day one of a fixed-term contract
What You’ll Get
Our people make us who we are, so to make sure we attract and retain the best and brightest in the industry, we offer an attractive benefits package.
- Dynamic working: Flexible on where and when you work
- Private medical insurance: To keep you and your family healthy
- Income protection: We know it feels good to be covered, just in case
- Calm Subscription: To help you mind your mind
- 25 days annual leave: Increases to 27 days after three years with us, and then increases every subsequent year up to a max. of 30 days
- Christmas closure: No need to save holiday days for the Christmas closure period. It's on us!
- Birthdays off: One extra day to celebrate your big day
- Summer hours: Between June and Aug we finish at 15.00 every Friday
- Online coaching and mental health support: Unlimited via OpenUp
- Remote Working: Work abroad for up to one month a year
- Performance & Salary: Reviewed twice a year for everyone
We are the UK’s first carbon neutral agency (a status we have held since 2018), with a serious commitment to monitoring and reducing the impact our work has on the planet across three core sustainability pillars of Greenhouse Gases, Waste & Recycling, and Sustainable Consumption.
Finally, we’re proud and committed to being an equal opportunity workplace, providing equal opportunities for all and treating all existing employees and all job applicants in the same way, regardless of their age, disability, gender, gender reassignment, race, religion or belief, sexual orientation, pregnancy and maternity status, and marital & civil partnership status.
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