Western International Group(UK)Ltd
Head of DTC & Ecommerce Growth
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🚀 We’re Hiring: Head of DTC & Ecommerce Growth
📍 Wolverhampton, West Midlands
💼 Full-Time | Permanent
🕘 Monday–Friday | Flexible working hours between 8:00am–6:00pm
👤 Reports to: Managing Director / Senior Leadership Team
Ready to build something big?
Western International Group (UK) Ltd is looking for an ambitious, commercially driven Head of DTC & Ecommerce Growth to lead the next phase of growth for Geepas.co.uk.
This isn't a role where you'll simply manage an existing ecommerce channel.
You'll own the growth strategy, commercial performance and DTC P&L, and have the opportunity to build Geepas.co.uk into a significant, profitable direct-to-consumer channel in the UK.
🌍 About Geepas
Geepas is our flagship global brand, with:
- Presence in 85 countries
- 1,500+ products across multiple consumer categories
- 500+ million products sold globally
- A growing UK operation headquartered in Wolverhampton
- Established ecommerce and marketplace infrastructure
Our UK business is entering an exciting new phase, and DTC is a key part of our growth strategy.
🎯 The Opportunity
As Head of DTC & Ecommerce Growth, you will take ownership of the commercial growth of Geepas.co.uk, bringing together:
- DTC strategy & P&L ownership
- Ecommerce trading
- Customer acquisition
- Shopify development
- CRO & UX
- CRM & retention
- Merchandising & promotions
- Customer lifetime value
- Commercial analytics
You'll work closely with the Managing Director and Senior Leadership Team, with genuine influence over investment, strategy, partnerships, team capability and the future direction of the channel.
🔑 What You'll Be Responsible For
- Own the commercial performance and growth strategy for Geepas.co.uk
- Manage the DTC P&L, budgets, forecasts and growth plans
- Drive profitable revenue growth, customer acquisition and contribution margin
- Lead our performance marketing partner across Google, Meta and other paid channels
- Set and monitor CAC, profitability and growth targets
- Own the ecommerce trading and promotional calendar
- Improve merchandising, bundles, cross-selling and AOV
- Develop and prioritise the Shopify, UX and CRO roadmap
- Use customer and commercial data to improve CVR and revenue per visitor
- Develop CRM, retention and customer lifetime value strategies
- Work cross-functionally with product, buying, supply chain, marketing, creative and operations
- Build clear reporting across revenue, margin, CAC, CVR, AOV, repeat purchase and profitability
- Identify the internal and external capabilities required to scale the DTC channel
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⭐ What We're Looking For
We're looking for someone who has actually grown an ecommerce business and can demonstrate the commercial impact they've personally delivered.
You'll ideally bring:
- Strong experience growing a DTC ecommerce business
- Proven commercial ownership of a multi-million-pound ecommerce channel
- Strong understanding of ecommerce trading, acquisition and profitability
- Shopify / Shopify Plus experience
- Strong CRO, UX and digital customer journey knowledge
- Experience with Google Shopping, Performance Max, Meta and paid acquisition
- Experience managing performance marketing agencies or external partners
- Strong commercial and analytical capability
- Understanding of CRM, retention and CLV
- Experience within a fast-growing consumer brand would be advantageous
We're particularly interested in the story behind your results.
Tell us what you inherited, what you changed, what decisions you made and what happened as a result.
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💡 Why Join Us?
This is an opportunity to:
- 🚀 Own a genuine growth mandate, take commercial responsibility for Geepas.co.uk and shape its future.
- 🌍 Build a major UK channel for a global brand, leverage an established international brand, 1,500+ products and existing infrastructure.
- 📈 Have measurable commercial impact, your decisions will directly influence revenue, profitability, customer acquisition and growth.
- 🤝 Work closely with senior leadership, with visibility of your work and the opportunity to influence important commercial decisions.
- 🛒 Own the complete DTC journey, from acquisition and Shopify through to CRO, merchandising, CRM, retention and profitability.
- 👥 Shape the future team and operating model, build the capabilities and partnerships required for scale.
- 🎨 Work with strong internal and external resources across social media, design, content, video, performance marketing and ecommerce.
🎁 What We Offer
- Employee discount
- Standard pension
- Free parking
- On-site electric vehicle charging
- Birthday day off
- Flexible working hours between 8:00am and 6:00pm
- Opportunity to make a genuine impact within a growing international consumer brand
📩 How to Apply
Please submit your CV along with a short overview of a DTC/ecommerce business you have helped grow. We'd love to understand:
- The scale of the business
- Your personal responsibilities
- The key decisions you made
- What you changed
- The measurable commercial results you delivered
🚀 Ready to build the next growth story for Geepas?
If you're a high-performing DTC leader looking for real ownership, commercial accountability and the opportunity to build something substantial, we'd love to hear from you.
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