Hershesons
Head Of E-Commerce And Growth
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Head of E-commerce & Growth
Hershesons | Fitzrovia, London | £85,000 + meaningful growth incentive
Hershesons is one of the most distinctive names in hair.
Built from our London salons, editorial heritage and a clear belief that great hair should be easier, we are building a serious global product business. The ambition is substantial: create a DTC brand capable of scaling to tens of millions in revenue.
We are looking for an exceptional Head of E-commerce & Growth to help lead that next chapter.
This is not a conventional digital marketing role. You will own the commercial engine behind the product business: profitable acquisition, e-commerce trading, conversion, CRM and retention, creative performance, marketplaces, analytics and growth strategy.
You will work directly with founder Luke Hersheson, alongside a newly appointed COO, with real autonomy to make decisions, build the capability around you and create a growth engine that performs.
If you want a safe role managing agency meetings and presenting monthly dashboards, this is not it.
If you want to take a brand with real cultural relevance, strong product potential and a founder-led point of view — then build the commercial machine that takes it to the next level — this could be the role.
The Opportunity
Hershesons has the brand, founder story, product range and platform to become a major DTC business.
We are now looking for the person who can turn that potential into a repeatable, profitable commercial engine.
You will inherit:
- A distinctive brand with deep credibility in hair, fashion and culture
- A founder who is deeply involved, ambitious and open to being challenged
- An established DTC product business with clear room to scale
- Existing performance, trading and reporting infrastructure
- A strong operational partner in place through the COO
- The mandate to improve the model, build the team and take ownership
You will not be asked to maintain a finished machine. You will be trusted to build.
Your Mission
Build a disciplined, profitable DTC growth engine capable of taking Hershesons’ product business toward £10m+ and beyond.
You will make better decisions, faster.
What you’ll own
- E-commerce trading and commercial performance
Own DTC revenue, contribution and performance across Hershesons.com and relevant marketplaces. - Run the weekly trading rhythm, turning performance data into clear priorities and commercial decisions
Improve conversion rate, AOV, customer experience and repeat purchase. - Own the trading calendar: launches, offers, bundles, merchandising, upsell, cross-sell, subscription and retention opportunities.
Ensure product, stock, creative and acquisition activity are aligned around commercial outcomes. - Profitable customer acquisition
Lead paid growth across Meta, Google and other relevant channels. - Build a high-velocity creative testing engine: stronger briefs, more hypotheses, faster learning and clear scale/kill decisions.
Hold agencies, specialists and internal teams to a high standard of execution and accountability. - Know the difference between activity, efficiency and actual commercial success.
- Conversion, creative and brand signal
Translate the Hershesons brand, founder story and customer insight into creative that performs. - CRM, retention and customer value
Own lifecycle activity across email, SMS, subscription, loyalty, referral and customer segmentation. - Build a creative operating system that produces learning — not just content.
- Data, analytics and commercial planning
Build a trusted commercial view across Shopify, paid media, Amazon, CRM and finance. - Go beyond dashboards. You will be able to investigate the underlying data, spot inconsistencies and get to the truth.
Turn analysis into recommendations: what we should do, what we should stop and when. - Lead digital forecasting, channel planning, budget allocation and performance reporting.
- Leadership
Lead a lean mix of internal talent, agencies, freelancers and specialists. - Build the team and operating cadence required for the next stage.
- Operate as a genuine partner to the CEO: arrive with the diagnosis, recommendation and plan.
- Be strategic but stay close enough to execution to make things happen.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What Great Looks Like
Within 12 months
- The DTC business has a clear weekly commercial rhythm and a trusted performance scoreboard.
- Paid acquisition is improving against explicit contribution and cash standards.
- Creative testing is consistent, structured and producing clear winners.
- Conversion, AOV and repeat purchase are materially stronger.
- Product, budget and creative are concentrated behind the highest-potential commercial opportunities.
- CRM and retention are making a meaningful contribution to revenue and customer value.
- Luke is no longer the default approver, analyst or problem-solver for routine digital decisions.
- The business has a credible, evidence-led pathway toward £10m+ DTC revenue.
Who You Are
You are commercially ambitious, analytically rigorous and hands-on.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
You may currently be:
- Senior E-commerce Manager
- Senior Digital Manager
- Growth Led
- Head of Digital Commerce
- E-commerce Director
- Head of Marketing
More important than your title is your track record. You have progressed beyond channel execution into genuine ownership of revenue, conversion, retention, acquisition economics and wider e-commerce strategy.
You can show us how you have used data to make difficult decisions and create measurable commercial results.
What You Bring
- Significant experience in a DTC, e-commerce or product-led consumer business.
- Experience owning meaningful revenue, conversion, acquisition or contribution targets.
- Strong working knowledge of Shopify, Meta, Google, CRM/lifecycle platforms, GA4 and e-commerce analytics.
- The ability to analyse performance across channel, product, customer, campaign and cohort levels.
- Experience building, shaping or improving reporting and BI — not just reading dashboards created by somebody else.
- Commercial judgement across CAC, MER, ROAS, conversion, AOV, margin, retention and payback.
- Strong creative instincts and the ability to turn customer insight into briefs that convert.
- Experience managing agencies, freelancers, specialists and internal teams.
- High standards, clear communication and the confidence to challenge constructively.
- A bias for action. You can work at pace without becoming reckless.
This Role is Probably Not Right for You If
- Your experience is mainly agency management, campaign planning or brand calendars.
- You are a paid-media specialist who does not want to own conversion, retention and commercial trading.
- You want a large team and a finished infrastructure before you can perform.
- You prefer reporting on performance to changing things.
- You are looking for a remote role. This position is primarily office-based in Fitzrovia, London.
Package and Upside
- Salary: £85,000
- Growth incentives: Meaningful performance-based incentives tied to agreed commercial milestones.
- Real ownership: The right person will have the opportunity to build the function, shape the team and create the commercial systems behind a major DTC brand.
- Direct founder access: Work closely with Luke Hersheson and a leadership team committed to building something significant.
We want someone who thinks and operates like an owner. The incentive structure will reward profitable commercial scale, not superficial platform metrics or bigger ad spend.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location