ViewSonic
Head of e-commerce VSEW
England
Posted about 15 hours ago
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Role Purpose
The Head of eCommerce Western Europe is a senior commercial leadership role responsible for shaping, owning, and scaling ViewSonic’s eCommerce business across Western Europe (anchored in the UK, Germany, and France).
This position turns a fragmented regional effort into a unified, high-performing multi-channel revenue engine—owning marketplace growth, direct-to-consumer (DTC) strategy, merchandising, digital-shelf excellence, and retail media performance.
The role requires a true merchant mindset with a strong focus on scalable growth, AI-driven discovery, and agentic commerce. Operating with full P&L accountability, the position establishes a consistent, measurable operating system that converts ViewSonic’s brand strength into profitable, repeatable revenue across the region.
Key Responsibilities
E-commerce Strategy, Revenue & Governance
- Own full accountability for the eCommerce P&L, revenue, growth, and profitability across Western European markets (core markets: UK, Germany, France)
- Define and establish the regional eCommerce operating model, determining the right channel approach per market (Vendor Central vs. Seller Central) and supporting logistics/fulfillment models (FBA, 3PL, distribution dropship)
- Drive step-change growth in underdeveloped markets and scale the regional business multi-fold over the medium term
- Establish KPI discipline, executive reporting, forecasting, and commercial governance to run eCommerce as a rigorous operation
- Maintain pricing discipline, unified brand presentation, and catalog content across markets while adapting to local dynamics and currencies
Marketplace & Multi-Channel Ownership
- End-to-end ownership of Amazon (the core anchor), including catalog, listings, A+ content, SEO, promotions, Brand Store, and customer reviews
- Lead retail media strategy across Amazon Ads, Amazon Marketing Cloud (AMC), and DSP—using first-party data for audience expansion, B2B prospecting, and incrementality-based attribution
- Own and grow direct-to-consumer (DTC) and affiliate monetization programs, driving qualified traffic from owned channels into the ecosystem
- Scale Amazon Business (B2B) thoughtfully within a channel-friendly model, balancing B2B demand while protecting reseller and distributor relationships
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Agentic Commerce, AI & Automation Governance
- Lead ViewSonic’s agent-readiness and AI-driven discovery strategy (AEO/GEO), optimizing detail pages and catalog data for natural-language machine recommendation across Amazon and the open web
- Leverage Amazon’s selling-side agents (Creative Agent and campaign-build tools) while maintaining strict human-in-the-loop oversight
- Establish automation governance and SP-API compliance in line with Amazon’s seller policies, maintaining audit logs and human authorization for high-impact actions (bulk listings, pricing thresholds)
- Partner with Legal to ensure data governance and regulatory compliance across GDPR, the EU AI Act, and platform standards as automation scales
Agency, Technology & Cross-Functional Collaboration
- Own the regional agency model and technology/platform roadmap, ensuring agency partners and digital tools serve the broader strategy
- Act as the senior eCommerce voice within regional leadership, building alignment across Sales, Marketing, Supply Chain, and Finance to remove operational friction
- Collaborate with global revenue leadership to adapt and localize proven global operating playbooks for the European market
Leadership & Team Development
- Assess, develop, and elevate in-country eCommerce capabilities, building a structured regional team in step with market growth
- Establish clear priorities, operating playbooks, and execution frameworks for distributed teams rather than micromanaging
- Manage build-versus-borrow decisions for specialized capabilities (e.g., AEO/GEO), leveraging agency partners initially before bringing capabilities in-house
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Required Experience
Essential
- 10+ years of eCommerce leadership, including senior ownership of a marketplace revenue P&L, catalog management, and advertising strategy
- Deep, hands-on experience with Amazon Vendor Central and/or Seller Central models
- Proven track record managing eCommerce across at least two key Western European markets (UK, Germany, France)
- Demonstrable history of scaling marketplace revenue while expanding contribution margins and improving advertising efficiency (TACoS)
- Fluency operating within a channel-friendly brand environment, successfully managing channel conflict between B2B and direct consumer channels
- Experience building, coaching, and leading teams across countries and cultural environments
Nice to Have
- Expertise in Amazon DSP, Amazon Marketing Cloud (AMC), and advanced retail media measurement
- Direct-to-Consumer (DTC) platform management and affiliate program leadership
- Category familiarity in Consumer Electronics, IT Hardware, ProAV, or technical considered-purchase products
- Multilingual proficiency, particularly German and/or French
- Exposure to agentic commerce, Answer Engine Optimization (AEO/GEO), or platform automation governance
- Practical familiarity with GDPR and EU AI Act compliance in commercial/marketing operations
Critical Behavioural Traits
- Revenue-first and relentlessly experimental, backed by strong analytical intuition
- Clear, decisive leadership style that sets direction and drives team momentum
- Comfortable transforming, rebuilding, and raising execution standards in maturing markets
- Curiosity and speed in turning emerging AI technologies into practical, compliant commercial advantages
- Hands-on enough to dig into granular detail while building scalable systems around the team
- Highly collaborative with the ability to align sales, supply chain, and finance behind e-commerce goals
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