Body Jewellery Ltd
Head of Ecommerce
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Head of Ecommerce
Body Jewellery Ltd | Poole, Dorset (on-site, full time) | £70,000+
About us
Body Jewellery Ltd is a multi-brand commerce group based in Poole, Dorset, operating across B2B wholesale and D2C retail.
WBJ (Wholesale Body Jewellery) is a Shopify Plus B2B wholesale operation supplying body jewellery, tattoo supplies, and piercing supplies to professional piercers, tattoo artists, and studios. Tish Lyon is a premium piercing and permanent jewellery brand with studios in John Lewis Oxford Street, Liverpool One, Bluewater, and Manchester Trafford Centre, with a fifth location planned.
The Role
Reporting directly to Directors, you will own the end-to-end ecommerce trading strategy across both WBJ (B2B wholesale) and Tish Lyon (D2C), driving revenue growth, profitability, and customer experience across two distinct commercial models.
You will own:
- Ecommerce strategy & trading - Full ownership of online revenue and commercial KPIs across B2B and D2C sites, including campaigns, promotions, and product launches.
- Conversion & customer experience - Continuous CRO through a regular programme of A/B testing, landing page and checkout improvements, site speed, and mobile commerce performance across both brands, alongside strategies to reduce cart abandonment.
- Performance marketing alignment - Working with the SEO agency, paid media, and CRM/Bloomreach partners to align acquisition strategy with onsite conversion and revenue targets.
- Retention & CRM - Lifecycle strategies via Bloomreach to drive repeat purchase and customer lifetime value across the professional (B2B) and consumer (D2C) customer bases.
- Reporting & analytics - The ecommerce reporting framework and dashboards in Power BI and GA4/GTM, translating conversion rate, AOV, CAC, LTV, retention, and ROAS into commercial action.
- Platform roadmap - Working with the Head of Technology and Shopify Plus development agency to prioritise the ecommerce platform roadmap, including new channel launches.
- Team leadership - Building and leading a small ecommerce team as the business scales.
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Agencies and partners you will work with
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Your very own career expert that helps elevate your application to the next level.
- SEO - external SEO agency
- CRM / marketing automation - Bloomreach build and deployment agency
- Web development - Shopify Plus development agency
- Demand forecasting - Slimstock
- Analytics / tracking - GA4 and GTM tracking support
What we're looking for
- 8+ years experience in ecommerce, digital trading, or online retail leadership roles
- Proven track record of scaling high-growth D2C and/or B2B ecommerce businesses
- Strong commercial acumen with ownership of multi-million-pound online revenue targets
- Hands-on experience with Shopify Plus, ideally across both B2B and D2C storefronts
- Advanced knowledge of CRO, running regular A/B testing programmes, web analytics, and customer journey optimisation
- Strong analytical capability using GA4, Power BI, or similar reporting tools
- Comfortable working directly with a Founder in a fast-moving, growing business
- Experience managing agency and partner relationships
- Experience running ecommerce across multiple countries/markets, including localised trading and currency
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