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HEAD OF E-COMMERCE
Location: Wishaw, Scotland โ 100% office-based
ABOUT THE ROLE
2bTanned is scaling fast, and weโre pushing hard for global growth. Weโre looking for a sharp, high-energy Head of E-Commerce to take full ownership of our digital sales channels, performance marketing direction and online marketplace strategy. Forget corporate red tape and slow-moving hierarchies. We operate in a fast-moving, entrepreneurial and down-to-earth environment where high vibes meet serious commercial drive. Reporting directly to the Founders, youโll manage and guide our dedicated in-house creative and marketing team from day one. Youโll lead the charge on scaling our direct-to-consumer and marketplace revenue, improving the customer journey and steering our paid media strategy for maximum efficiency.
KEY RESPONSIBILITIES
- DTC and marketplace ownership: Take full ownership of our Shopify store, Amazon Seller Central and expanding multi-channel marketplace network.
- Site performance: Manage and optimise product listings, pricing, conversion rates, promotions and the overall customer journey.
- Paid media strategy: Lead our customer acquisition strategy across Meta, Google, TikTok and Snapchat.
- Campaign planning: Create and present campaign strategies, growth plans and budget proposals directly to the Founders.
- Team leadership: Manage and brief our in-house social media and marketing specialists.
- Creative direction: Provide clear direction on the advertising creative, content and assets required to support paid campaigns and promotional calendars.
- Data and reporting: Monitor website traffic, acquisition performance and back-end data using GA4 and Shopify Analytics.
- Performance analysis: Present clear and actionable monthly performance reports to the Directors.
- CRM and retention: Drive customer retention, lifetime value and repeat purchases through email and SMS campaigns using platforms such as Klaviyo.
- AI and automation: Embrace AI integrations, automation and emerging technology to streamline operations and scale the business efficiently.
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WHO WEโRE LOOKING FOR
- E-commerce experience: A minimum of two yearsโ hands-on e-commerce experience, with three or more years preferred.
- Proven results: A successful track record of managing and growing e-commerce channels across DTC websites or major online marketplaces.
- Industry background: Previous experience working for a beauty, cosmetics, skincare, tanning, fashion, wellness or online retail brand would be advantageous.
- Platform experience: Strong experience using Shopify, Amazon Seller Central and Klaviyo.
- Paid advertising: Good knowledge of Meta Ads Manager, Google Ads, TikTok Ads and Snapchat Ads.
- Marketplaces: Familiarity with marketplace platforms or aggregators such as Mirakl would be a strong advantage.
- Strategic and hands-on: The ability to create high-level growth strategies while remaining involved in daily execution.
- Commercial mindset: Strong commercial awareness with a clear focus on revenue, profitability and measurable results.
- Leadership: Excellent communication skills and the ability to motivate, brief and direct a creative marketing team.
- Continuous learning: A passion for staying ahead of e-commerce trends, algorithm changes, automation and emerging AI tools.
LOCATION REQUIREMENT
This position is based at our office in Wishaw, Scotland. Applicants must live within a reasonable daily commuting distance. This is a fully office-based, in-person position and is not available as a hybrid or remote role.
WHAT WE OFFER
- Performance-related bonus: Based on agreed KPI targets, with the arrangements discussed at the final interview stage.
- Team leadership: The opportunity to lead and grow an in-house team.
- Career development: Opportunities to progress as 2bTanned continues to expand globally.
- High-growth culture: A fast-paced, supportive and completely non-corporate working environment.
- Commercial impact: Direct access to the Founders and the opportunity to make a genuine difference to the growth of the business.
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OUR HIRING PROCESS
Our expected recruitment process is:
- Application and CV review.
- An initial telephone or video conversation.
- An in-person interview with the Founders at our Wishaw office.
- A final interview covering the role, performance expectations, KPI targets and bonus arrangements.
- Relevant reference and right-to-work checks before a formal offer is made.
- We aim to keep applicants informed throughout the recruitment process.
HOW TO APPLY
Please apply directly through LinkedIn with an up-to-date CV outlining your relevant e-commerce experience and achievements. Alternatively, you can message me directly on LinkedIn for further information.
We would particularly like to hear about examples where you have:
- Increased online revenue.
- Improved conversion rates.
- Successfully managed or scaled paid advertising.
- Grown Shopify or Amazon sales.
- Improved customer retention or lifetime value.
Ready to help take 2bTanned to the next level? Apply today.
APPLICANT PRIVACY
2bTanned will use the personal information submitted with your application for recruitment and selection purposes only. Application information will only be accessed by those involved in the recruitment process and any trusted service providers required to support it. We will keep applicant information secure and retain it only for as long as reasonably necessary for recruitment, record-keeping and applicable legal purposes. Should we wish to retain your details for consideration for a future vacancy, we will contact you separately.
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