Sarah Sykes Recruitment
Head of Ecommerce
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Head of E-commerce & Digital Growth
London | Full Time | Permanent | Office-based
Bonus | Flexibility | Early Finish Friday + Benefits
An exciting opportunity has arisen for a commercially driven Head of E-commerce & Digital Growth to join an established and growing fashion and consumer business in London.
This is a strategic yet hands-on leadership role responsible for e-commerce performance, digital acquisition, CRM, customer growth and online trading, working closely with commercial and marketing teams.
Key Responsibilities
- Own the e-commerce strategy and online trading performance.
- Lead Shopify e-commerce operations, optimisation and growth.
- Drive customer acquisition through paid social, paid search, SEO and emerging channels.
- Develop CRM, email, SMS and customer retention strategies.
- Manage third-party digital sales channels and marketplaces.
- Drive conversion, revenue, profitability and key KPIs, including ROAS, CAC and customer lifetime value.
- Lead digital content, social media and commercial campaigns.
- Improve the customer journey, conversion and online experience.
- Explore AI, automation and emerging technologies to drive efficiency and commercial performance.
- Connect digital activity with wider customer and retail experiences.
- Collaborate with Buying, Merchandising, Marketing, Retail and Operations.
- Develop and deliver a clear digital growth roadmap.
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About You
- Experienced e-commerce and digital leader from fashion, lifestyle or consumer retail.
- Strong hands-on Shopify experience with a proven track record of delivering online growth.
- Commercially focused, analytical, creative and highly hands-on.
- Strong experience across e-commerce trading, digital acquisition, CRM, conversion and customer growth.
- Marketplace, social commerce, content, AI or digital innovation experience advantageous.
- Ambitious and entrepreneurial, with the ability to take genuine ownership of digital growth and deliver measurable commercial impact.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
This is an excellent opportunity to take genuine ownership of digital growth and make a significant impact within an established and entrepreneurial business.
Ready to take ownership of digital growth and make a measurable impact? Apply today.
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