Sarah Sykes Recruitment
Head of Ecommerce and Digital Growth
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Head of E-commerce & Digital Growth
Please make an application promptly if you are a good match for this role due to high levels of interest.
London | Full-time, Office Based | Permanent
Bonus Flex Hours Early Finish Fri
An exciting opportunity for a commercially driven Head of E-commerce & Digital Growth to lead the online growth of an established fashion brand.
This strategic yet hands-on Head of E-commerce & Digital Growth role will oversee Shopify e-commerce, digital marketing, CRM, marketplaces, social media and digital trading, working closely with the Directors and wider Buying, Merchandising, Retail, Marketing and Operations teams.
Key Responsibilities
- Lead trading and optimisation of two Shopify websites, improving merchandising, customer journey, conversion and sales.
- Drive customer acquisition across Meta, Google, SEO and other digital channels, maximising ROAS.
- Lead CRM and retention across email and SMS, including segmentation and automated customer journeys.
- Manage and grow third-party marketplaces, ideally including Mirakl.
- Develop omnichannel initiatives connecting e-commerce, social and physical retail.
- Own online commercial performance, analysing sales, profitability, ROAS, MER, CAC, conversion and CLV.
- Oversee digital content, photography and social media across Instagram, TikTok and emerging platforms, including AI-generated content.
- Identify and implement AI, automation and emerging technologies to improve customer experience and growth.
- Lead the digital function and work with senior stakeholders to identify new commercial opportunities and shape digital strategy.
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Skills & Experience
- Proven e-commerce leadership experience within fashion, lifestyle or consumer retail.
- Strong hands-on Shopify experience.
- Excellent knowledge of Meta Ads, Google Ads, SEO and digital acquisition.
- CRM experience with Klaviyo, Attentive or similar.
- Marketplace experience, ideally Mirakl.
- Strong understanding of e-commerce KPIs including ROAS, MER, CAC, conversion and CLV.
- Experience across content, social media and creative production.
- Passion for fashion, digital innovation, AI and emerging technology.
- Commercially minded, analytical and hands-on, with strong leadership and communication skills.
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The Opportunity
This is a fantastic opportunity for a Head of E-commerce & Digital Growth to take genuine ownership of digital strategy and accelerate the growth of an established fashion brand, with the freedom to introduce new ideas, technology and ways of working.
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