Bloom Search International
Head of Ecommerce
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Senior E-commerce Manager
Company Overview
Contemporary Fashion Brand
We are partnering with an established contemporary fashion brand to appoint an experienced E-commerce Manager.
About the Role
This is a senior, commercially focused role responsible for leading the global digital trading strategy, accelerating online growth and delivering an exceptional customer experience across all digital touchpoints.
Key Responsibilities
- Global E-commerce Strategy
- Own and deliver the global e-commerce strategy, with responsibility for revenue, profitability and sustainable growth.
- Day-to-Day Trading
- Lead the day-to-day trading of the brand’s e-commerce platform across the UK, US and international markets.
- US Digital Strategy
- Develop the US digital strategy, identifying opportunities to grow customer acquisition, conversion, retention and market share.
- Budget and Forecasting
- Manage the annual e-commerce budget, forecasts and commercial targets.
- Performance Monitoring
- Monitor daily and weekly trading performance, producing clear analysis and actionable recommendations.
- Conversion and Site Performance
- Optimise conversion rate, average order value, customer lifetime value and site performance.
- Digital Trading Calendar
- Oversee the digital trading calendar, including product launches, campaigns, promotions and seasonal activity.
- Cross-Department Collaboration
- Partner closely with Buying, Merchandising, Marketing, Brand, Creative and Operations to ensure a cohesive digital strategy.
- Site Merchandising Strategy
- Lead the site merchandising strategy, ensuring product, content and storytelling are commercially effective and aligned with the brand.
- Website Development Roadmap
- Own the website development roadmap, working with internal teams and external agencies to improve functionality and customer experience.
- Data-Driven Decision Making
- Use customer, product and trading data to identify opportunities and drive informed commercial decisions.
- Performance Marketing and CRM
- Work with performance marketing and CRM teams to improve acquisition, retention and customer engagement.
- Internationalisation Initiatives
- Oversee internationalisation initiatives, including localisation, pricing, payments, fulfilment and returns.
- Customer Experience
- Ensure the platform delivers a seamless, premium and brand-aligned customer journey across desktop and mobile.
- Team Management
- Manage, mentor and develop the e-commerce team, creating a high-performing and collaborative environment.
- Vendor and Partner Relations
- Build and manage relationships with technology partners, agencies and third-party suppliers.
- Market and Technology Trends
- Stay informed of digital trends, emerging technologies and competitor activity.
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Experience and Skills
- Experience
- At least 10 years’ experience within e-commerce, ideally gained in contemporary fashion, premium or luxury retail.
- Proven experience owning a significant e-commerce channel and delivering measurable revenue growth.
- Strong knowledge of the US e-commerce market and its customer behaviours, trading patterns and operational considerations.
- Demonstrable experience developing and executing international digital growth strategies.
- Skills
- Highly commercial and analytical, with strong forecasting, budgeting and reporting capabilities.
- Advanced understanding of digital trading, conversion optimisation, customer acquisition, CRM and retention.
- Experience working with leading e-commerce platforms, ideally Shopify Plus or a comparable platform.
- Strong working knowledge of analytics and reporting tools, such as Google Analytics.
- Experience managing website development, UX, testing and optimisation roadmaps.
- Confident leading and developing teams, while remaining comfortable working hands-on.
- Excellent stakeholder management and communication skills.
- A genuine understanding of contemporary fashion and the ability to balance brand integrity with commercial performance.
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The Candidate
You will be an entrepreneurial and commercially astute e-commerce leader who combines strategic thinking with a hands-on approach. You will be comfortable operating in a fast-paced, founder-led or creatively driven environment and will understand how to scale a digital business without compromising the strength of the brand.
This is an exciting opportunity to take ownership of a growing global e-commerce channel and play a central role in the next stage of the brand’s international development.
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