The Danesmoor Group
Head of Ecommerce & Digital Marketing
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About Danesmoor Group
The Danesmoor Group is one of the UK's leading kitchen and bedroom businesses. We're a fifth generation, family-owned company with a long track record, but with a clear focus on what is next. Our ambition is to combine the stability, investment and long term thinking of a heritage business with the pace, mindset and capability of a modern, digital first organisation.
With a turnover of c.£70m and a strong reputation for service, innovation, design-led products and advanced UK manufacturing, we've built a solid platform across trade and retail channels. Today, the focus is firmly on the next stage of growth.
The group operates across multiple routes to market and audiences:
- PWS – a market-leading trade distributor operating at scale across the UK.
- Life Kitchens – a fast-growing kitchen manufacturer with a premium consumer brand with showrooms in Waterloo, Wimbledon and York, alongside established B2B trade channels.
Together, this creates a genuinely interesting and complex environment spanning B2B and B2C, trade and retail, design, manufacturing and distribution – all within one group.
The Opportunity
We're actively reshaping the business around digital, data and customer experience, not as an add-on, but as a core driver of future growth. A dedicated digital transformation programme is already underway, covering ecommerce, AI adoption, data capability and the way we work day to day.
This isn't about simply maintaining websites or making incremental improvements. It's about building a stronger digital engine for the business, turning ecommerce into a meaningful commercial growth driver, creating more connected journeys across trade and consumer channels, and continuing to elevate our brands through content, experience and insight.
This is a genuine build role. Rather than inheriting a fully formed function, you'll play a key role in designing what comes next, shaping the strategy, processes and team that will support long-term growth, and leaving a lasting mark on how the Group trades and markets itself online.
What You'll Own
E-commerce & Digital Channel Performance
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- Commercial and trading performance of the PWS trade platform and our broader digital channel performance (platform and technology strategy sits with the wider IT/digital function)
- Drive traffic, conversion and revenue across all digital touchpoints
- Lead digital merchandising and product presentation in partnership with the Product team
Digital Marketing & Campaigns
- Plan and execute integrated digital campaigns aligned with product and commercial priorities
- Own the social media strategy across the Group, using it as one channel within a broader omnichannel mix to drive brand awareness, lead generation and trade activation
- Manage external agency partners and hold them to clear performance standards
- Ensure all digital channels are joined up and fully aligned with wider marketing activity across the Group
CRM & Lifecycle Marketing
- Contribute to the CRM and lifecycle marketing strategy to improve retention and customer value across brands, working alongside senior leadership and our agency partners
- Build the customer data and segmentation foundations needed to support targeted, lifecycle-driven marketing
Data & Insight
- Build robust reporting frameworks and a culture of data led decision making
- Analyse campaign performance, customer behaviour and e-commerce metrics to drive continuous improvement
- Provide regular, clear performance insight to senior leadership
Team & Capability
- Build, lead and develop the team from the ground up, growing specialist capability across social and digital marketing as the function scales
- Foster a culture of experimentation, learning and continuous improvement
- Help build the digital capability of the wider business as new platforms and tools are introduced
- Work closely with finance, operations and product teams to maximise commercial performance
Who We're Looking For
You are an experienced digital and e-commerce professional who is as comfortable in the data as you are leading a team and shaping creative direction. You have a track record of moving the numbers, not just managing activity, and you know how to translate commercial goals into smart digital execution.
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The digital marketing team is small today and part of this role is shaping what it becomes, so you'll want to be someone who enjoys putting foundations in place as much as running an established operation.
Experience
- Proven background in digital marketing and e-commerce, with strong multi channel experience across trade, retail or similar complex commercial environments
- Demonstrable record of improving digital performance, conversion and lead generation across more than one channel or audience
- Experience managing paid media, SEO, social and e-commerce platforms, and joining them up into coherent multi channel strategies
- Agency management and digital budget ownership
- Comfortable working in a business where product quality and brand matter, and able to reflect that commercially online
Skills & Approach
- Strong commercial mindset — you think about revenue, not just metrics
- Data led, with the ability to build insight frameworks and act on what they tell you
- Able to balance big picture strategy with hands on delivery
- A natural collaborator who builds strong relationships across product, commercial and marketing teams
- Ambitious, curious and energised by building something, not just managing it
Why Join Danesmoor?
- Commercial ownership of a major trade platform's digital performance, and a key role in the digital direction of a £70m business
- A multifaceted business spanning trade distribution and branded retail showrooms, offering real breadth and variety
- A business with genuine ambition and the commercial foundation to back it
- Family owned culture with long term thinking and genuine investment in its people
- Direct visibility with senior leadership and real influence over the Group's digital future
If you're looking for a role where you can combine strategic leadership with hands-on commercial impact, and build a function that will shape how the Group trades and connects with customers for years to come, this is a rare opportunity to make it your own.
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