VPZ
Head of Ecommerce
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Pay: £60,000.00-£80,000.00 per year
About Us
VPZ is the UK’s number one vape retailer. Since opening our first store in Edinburgh, we've expanded to 200 locations across the UK and we're not stopping there. We are known for setting and driving the standards within the vape industry, this is a great time to join us as we continue to grow.
Our retail estate is strong and well established. Our eCommerce channel, however, is significantly underdeveloped relative to the size of the business. This role exists to change that.
The Role
We are hiring a Head of eCommerce (Growth & Trading) to take full ownership of our online trading performance and rebuild eCommerce into a meaningful, commercially disciplined sales channel.
This is a hands on growth role, not a cosmetic strategy position.
Today, eCommerce accounts for a small percentage of total sales, with a heavy reliance on branded and own label search traffic. The opportunity and expectation is to materially grow online contribution by improving fundamentals: conversion, merchandising, content, SEO quality, basket value, and repeat purchase.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
You will be accountable for turning eCommerce from a weak channel into a scalable one.
Key Responsibilities
- Own day to day trading performance of all eCommerce sales channels, delivering against sales, conversion, and revenue targets
- Define and execute a practical commercial growth plan to increase eCommerce contribution from a low base
- Reduce reliance on branded traffic by growing non branded SEO performance and improving discoverability
- Relentlessly optimise the end to end customer journey to improve conversion, basket value, and repeat purchase
- Improve online merchandising, product taxonomy, promotions, bundles, and category performance
- Use data, insight, and structured testing to drive measurable improvements
- Own website performance, platform optimisation (Shopify), payments, fraud processes, and trading reliability
- Work closely with retail, marketing, operations, finance, and customer service teams to ensure alignment
- Manage and challenge third-party agencies to ensure value and results
- Deliver clear, honest trading reports and insight to senior stakeholders
- Build, lead, and develop the eCommerce team as the channel scales
Get help with your application
Your very own career expert that helps elevate your application to the next level.
About You
- 5+ years’ experience in eCommerce or digital trading roles
- Proven experience building or turning around underperforming eCommerce channels
- Strong commercial mindset, you think in revenue, margin, and contribution, not vanity metrics
- Hands on experience improving conversion, merchandising, SEO, and repeat purchase
- Comfortable working from imperfect systems and improving them over time
- Strong analytical capability with experience using analytics, SEO, and CRM platforms
- Experience with Shopify (or similar platforms) preferred
- Clear understanding of GDPR, PCI, and online trading compliance
- Direct, pragmatic, and delivery focused, you fix problems rather than explain them
Please ensure you apply with an up-to-date CV.
Applicants must be 18 years old or above, any subsequent job offer is subject to pre-employment screening and right to work checks.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills