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Head of Ecommerce
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Head of Ecommerce (DTC) – 12 Month Fixed Term Contract
Salary: £80,000 - £90,000 + Bonus & Benefits
Location: C.London | Hybrid (2-3 days per week)
We're working with an internationally recognised consumer brand preparing to launch an exciting new direct-to-consumer proposition. This isn't a traditional maternity cover - it's an opportunity to lead one of the business's most exciting strategic projects during a pivotal launch period. You'll join a supportive team with the freedom to influence decisions, shape the customer experience and build a commercially successful DTC business from the ground up.
The Head of Ecommerce will take ownership of the final stages of a brand-new ecommerce launch before leading the first year of commercial trading. Reporting directly to the senior leadership team and managing one direct report, you'll work closely with brand, commercial, global and agency partners to create a market-leading customer experience whilst driving sustainable commercial growth.
Role Highlights
- Lead the final stages of a brand-new DTC website launch, refining content, creative execution, product presentation and the overall customer journey before go-live.
- Own the commercial trading strategy, driving sales, customer acquisition, conversion, retention, profitability and long-term growth.
- Manage promotions, merchandising, pricing, bundles and the trading calendar, making agile commercial decisions based on customer behaviour and performance.
- Build a connected digital ecosystem across CRM, paid media, SEO, affiliates and social, working closely with agency partners to deliver an integrated acquisition, conversion and retention strategy.
- Partner daily with development agencies, brand teams, commercial stakeholders and global colleagues, helping shape recommendations and bringing new ideas to life quickly.
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You Will Need
- Proven success growing and trading a direct-to-consumer ecommerce business, ideally within health, wellness, beauty, lifestyle or another fast-moving consumer category.
- Experience launching or significantly optimising ecommerce websites whilst working alongside development and creative agencies.
- A commercial mindset with strong experience managing website performance, promotions, customer growth, merchandising and trading decisions.
- A hands-on, entrepreneurial approach gained within an SME, challenger brand, founder-led business or high-growth scale-up where ambiguity and pace are the norm.
- Curiosity, resilience and creativity, with the confidence to challenge ideas, embrace change and make your mark rather than simply maintain an existing operation.
Why You'll Love It
- Annual bonus, private healthcare, pension and 25 days holiday.
- Hybrid working, typically 2-3 office days each week with flexibility for the right person.
- Lead the launch of an entirely new DTC proposition and product portfolio in the growing health and wellness sector.
- Work with experienced commercial leaders in a fast-moving, test-and-learn environment where your ideas will directly influence business success.
- High-profile exposure across UK and global stakeholders.
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This role is ideal for someone who loves building rather than maintaining. You'll thrive if you enjoy creating new customer experiences, testing ideas, working at pace and taking ownership of commercial outcomes. If you've built and scaled DTC businesses within challenger brands such as health, wellness, beauty or lifestyle businesses, you'll feel right at home in this entrepreneurial environment.
Apply today to play a leading role in launching an exciting new consumer proposition. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates.
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